New campus magazines capture students' attention: a slew of new magazines targeted to college students make their debut.
Most of the publications will be distributed free as inserts in college newspapers or into bookstore bags. NG Traveler on Campus, which launched this fall, will reach 750,000 students on 143 campuses, including Notre Dame University (Ind.) and Tufts University (Mass.). iCaramba U, geared towards Latino students, boasts a 100,000 BPA-audited controlled circulation and targets two million students at schools such as Harvard University (Mass.), UCLA (Calif.), and Rutgers University (N.3.). CO-ED, a quarterly lifestyle magazine, will hit over 1,000 college bookstores in January and GenZ, another lifestyle magazine, boasts a 1.5 million circulation and is distributed twice a year.
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|Date:||Oct 1, 2004|
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