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New campus magazines capture students' attention: a slew of new magazines targeted to college students make their debut.

Move over, Cosmopolitan and People. A new handful of start-up magazines are sprouting up on campuses nationwide, including National Geographic Traveler on Campus, iCaramba U, GenZ, and Sports Illustrated on Campus. It's no surprise that students, given their $122 billion spending power, are the objects of many publishers' interest. "Students are the most lucrative demographic," says Laura Nakoneczny, public relations director for the National Association of College Stores. "Not only do they have discretionary income, but they are developing spending habits that will continue after college."

Most of the publications will be distributed free as inserts in college newspapers or into bookstore bags. NG Traveler on Campus, which launched this fall, will reach 750,000 students on 143 campuses, including Notre Dame University (Ind.) and Tufts University (Mass.). iCaramba U, geared towards Latino students, boasts a 100,000 BPA-audited controlled circulation and targets two million students at schools such as Harvard University (Mass.), UCLA (Calif.), and Rutgers University (N.3.). CO-ED, a quarterly lifestyle magazine, will hit over 1,000 college bookstores in January and GenZ, another lifestyle magazine, boasts a 1.5 million circulation and is distributed twice a year.
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Title Annotation:Update
Publication:University Business
Date:Oct 1, 2004
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