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New branding steers Pailton to a new era.

Byline: Jenny Waddington Business editor

COVENTRY manufacturing firm Pailton Engineering has unveiled its new-look branding which bosses say marks a new and exciting era for the company.

The business has invested in new signage at its Holbrook Lane factory in a bid to reflect the award-winning firm's global image.

Bosses say the new look takes the business into the 21st century while retaining its long and proud history.

Ian Palmer, Pailton's sales and marketing director, said: "Award-winning Pailton Engineering is a company with a global reputation for engineering excellence and it is important that going forward we have a brand image which reflects this.

"Our new brand is therefore an exciting development in the company's history and one which very much marks a new era for the business. It represents a fresh and modern approach and provides a brand image which we are confident will work well in all international markets.

"It is one which takes us into the 21st century whilst at the same retaining the heritage on which the business was founded."

The new branding comes as the company - which is now a global leader in the design and manufacture of steering systems - sets its sights on winning new business in the blossoming European bus market.

The company, which supplies steering systems to a multitude of sectors worldwide, including military and blue light, is going back to its roots to explore new opportunities.

With production of new coaches and buses predicted to rise to 5,485 in France and 4,045 in Germany for 2015, as quoted in Coach and Bus World, Pailton sees plenty of scope for expansion in Europe.

Pailton already has more than 90 per cent of the market for supplying steering systems to bus and coach manufacturers in the UK and has an enviable reputation for engineering excellence and a one-stop shop service.

The company specialises in producing bespoke designs for small production runs within short lead-in times and has decades of experience of producing successful solutions for tricky engineering challenges.

One recent success in Europe was its contribution to the double-fronted tourist shuttle bus that goes back and forth to the legendary Mont Saint-Michel tidal island off Northern France without turning around. Pailton supplied sliders, bevel boxes and drag links for the steering.

Mr Palmer added: "The European market is much bigger than the UK market in terms of buses and coaches, and it is enjoying a steady growth.

"It makes sense for us to look to Europe because we have so much of the UK coach and bus market already that there is very little room for expansion in it - maybe a little bit but not very much. In contrast some parts of the European coach and bus market, such as France, are virgin territory for us. Over the next three years Pailton is going to develop and grow in markets it has not touched before."

Pailton Engineering has more than four decades of experience in manufacturing in the heart of the Midlands and produces steering systems for the bus and coach, military, emergency services, commercial vehicle, construction and specialist utility sectors.

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Kevin Humphrey, | Technical Director, at Pailton Engineering
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Title Annotation:Business
Publication:Coventry Evening Telegraph (England)
Geographic Code:4EUUK
Date:Sep 22, 2014
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