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New beverage from Coca-Cola.

2006 will bring a new beverage into Coca-Cola's portfolio that will change the way consumers think about soft drinks--Coca-Cola Blak.

More than just a flavor extension, Coca-Cola Blak is an entirely new soft drink and shall be marketed primarily to adults.

Containing a unique blend of coffee and natural flavors, the lightly carbonated beverage combines the effervescent taste sensation of Coca Cola together uith the stimulating appeal of coffee.

The beverage also has a rich smooth texture and a coffeelike froth when poured.

Coca-Cola Blak was introduced first in France in January and will expand to other key markets, including the United States, during the rest of the year.

"We believe we have created a new category of soft drink--an adult product in a carbonated beverage--and a whole new drinking experience," said Marc Mathieu, vice president, Global Core Brands, The Coca-Cola Co. "This brand is ideal for any part of the day when people are looking for renewed energy or simply to take a break."
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Title Annotation:New Products; Coca-Cola Blak
Publication:Frozen Food Digest
Article Type:Brief article
Geographic Code:1USA
Date:Feb 1, 2006
Words:165
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