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New ad campaign for Moussy.

New ad campaign for Moussy

A new $1 million print advertising campaign for Moussy non-alcoholic beer has been introduced, Sibra Products, Inc., Greenwich, CT, has reported.

The new campaign features four-color ads showing Moussy bottles dressed as a unique personality, reflecting the lifestyle of the target audience, the import company reported. Each headline mirrors the interest area, Sibra noted, and the taglines conclude, "It's Your Life to Style."

According to Sibra, the ads are scheduled to appear in Sports Illustrated, People, Shape, Men's Fitness, Runners World, Golf Digest, Tennis, Bicycling, American Health, and Longevity. Additional placements in Baby Talk are designed to reach pregnant women, the company said.

"This new advertising campaign for Moussy is an integral part of our increasing commitment to the product," Mark Cooper, executive vice president, Sibra, stated, "and our support of our expanded marketing and distribution network."

PHOTO : ATTIRED MOUSSY bottles are featured in the brand's new dvertising campaign.
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Publication:Modern Brewery Age
Date:Aug 7, 1989
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