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New York Times looks back on Times Square.

Ask any of the nearly 37 million people who visit Times Square each year how the renowned area of Manhattan got its name, and most would probably not know the answer.

But with the 100th anniversary of the renaming of Times Square on April 8, The New York Times let the world in on its little secret: The New York Times gave Times Square its name. And in doing so, introduced the way New Year's Eve is celebrated today.

It all began in 1902 when Times publisher Adolph S. Ochs decided to move his newspaper to an unassuming uptown neighborhood called Long Acre Square.

With a major subway stop planned for the area, Mr. Ochs knew that the then remote location could soon become a major business center; and when the City agreed to rename the area in honor of The Times, the deal was sealed.

On April 8, 1904, New York City Mayor George McLellan officially named the area Times Square. In October of that same year, the subway system opened, with a major stop in Times Square. And on December 31, 1904, to celebrate its new headquarters, The New York Times set off a spectacular fireworks display above its new building. Approximately 200,000 people attended and the tradition of New Year's Eve, as we know it today, was born.

By 1905, Times Square had already become one of the busiest crossroads in the world.

It was on Dec. 31, 1907 that Mr. Ochs introduced a new element that would go on to become a venerable tradition. He commissioned the construction of a sphere strung with electric lights that would be lowered from the top of the Times Tower office building by rope.

This innovation was, of course, the New Year's Eve ball.

Since that time, the neighborhood formally known as Long Acre Square has evolved--beyond anyone's imagination.

Today, Times Square is a thriving cultural center, a dynamic home for businesses, and a world-renowned tourist destination.

The New York Times is proud of its role in Times Square's history.

Throughout the year, The Times and the Times Square Alliance, will be sponsoring events and cultural offerings, and The Times will produce a special news section devoted to celebrating the centennial anniversary of this beating heart of New York.
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Title Annotation:Construction & Design
Publication:Real Estate Weekly
Geographic Code:1USA
Date:Apr 14, 2004
Words:380
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