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New Vanish Liquid your effective stain remover with no damage to your clothes: Comes with the goodness of Oxygen, Now in Convenient Liquid format, safe for colored clothes.

India, Sept. 14 -- Vanish, the leader in stain removal category, from the stable of FMCG major Reckitt Benckiser India has launched the new Vanish Liquid with the 'Goodness of Oxygen'. Vanish Liquid is the safest stain remover for your favorite coloured, white & delicate clothes.

The new Vanish liquid is easy to use and less time consuming. The new advanced liquid format is helpful for localised application on fabric. It removes tough stains that detergents alone cannot while being gentle on colored clothes as well. For the first time ever the new Vanish has added perfume for a greater fragrance - a delightful surprise for the customers. Vanish liquid now gives its consumers an option of complete stain removal while being safe on colored and delicates.

Mr. Chander Mohan Sethi, Chairman and Managing Director Reckitt Benckiser India Ltd, said that "Being the market leader worldwide and in India it has always been our prerogative to delight our customers with new and improved products. I am confident that the new Vanish liquid will be a powerful & effective solution that works on range of tough stains and helps our classic homemaker fulfill her responsibilities."

Attractive international design bottles, the new Vanish liquid range comes in two cost effective , easy to hold and easy to use sizes- 180ml @ Rs 25/- and 500ml @Rs. 49/-.

Vanish was launched in India in 2005 in powder format. Over the years it has created the additive 'stain removal category' in India and currently leads the category with close to 50% market share. Reckitt Benckiser has roped in the evergreen beauty and Bollywood actress Sridevi as the brand ambassador for Vanish.

Worldwide Fabric treatment category is pegged at Rs. 10,400cr is a vibrant category worldwide. Vanish is a worldwide no.1 in the category with sales of over Rs. 4,800 cr.

Notes to Editor

About Vanish:

VANISH is a brand of Reckitt Benckiser. It is available in more than 107 countries worldwide and enjoys a leadership position in fabric treatment in over 30 countries including countries like UK (market share - 60%),Brazil, Argentina, Poland (75%), Turkey (86%), Australia (58%), New Zealand (83%), Korea (90%), South Africa (87%), among others.

About Reckitt Benckiser:

Reckitt Benckiser (RB) is a world leader in household, health and personal care.

It is a FTSE top 25 company and since 2000 net revenues have tripled and the market cap has quadrupled. Today it is global No 1 or No 2 in the majority of its fast-growing categories, driven by an exceptional rate of innovation - typically about 35% of net revenue comes from innovations launched in the prior 3 years. It has a strong portfolio led by 19 global powerbrands which are: Finish, Lysol, Dettol, Vanish, Woolite, Durex, Calgon, Airwick, Harpic, Bang, Mortein, Veet, Nurofen, Clearasil, Strepsils Gaviscon, Mucinex, Scholl and French's, and they account for 70% of net revenue.

RB people are at the heart of the company's success. They have an intense drive for progress and action and a desire to outperform wherever they focus, including in CSR where the company has the most ambitious corporate responsibility programme in the industry through its Carbon 20 initiative.

Headquartered in the United Kingdom, the company employs about 25,000 people worldwide, with operations in over 60 countries and sales in almost 200 countries.

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Publication:India PRwire
Date:Sep 14, 2011
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