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New VAR pricing strategy released by Software Artistry raises the bar for workgroup support market players.

INDIANAPOLIS--(BUSINESS WIRE)--Nov. 25, 1996--The Enterprise Support Management (ESM) Business Unit at Software Artistry, Inc. (Nasdaq: SWRT) announces their aggressive entry into the mid-range market segment with three new Workgroup Solutions bundled packages. These entry-level Workgroup Solutions are being marketed exclusively through Software Artistry's growing network of Value Added Resellers (VARs).

Software Artistry is the leading vendor in the high-end internal help desk market and - until now - has not focused its attention on the mid-range problem management market. Realizing that there are limited options in the marketplace for companies in the $50-$500 million range or for workgroups within large companies who wish to implement proactive support strategies, Software Artistry is raising the bar by offering these integrated, scalable workgroup solutions.

"These three new Workgroup Solutions offer the best value available today in the mid-range market," stated Bill Godfrey, Director of Marketing for Software Artistry. "With manufacturer pricing beginning under $20,000, Software Artistry resellers can provide their customers with economical, yet powerful, enterprise support management solutions."

"Software Artistry's new lower cost of entry will make it more competitive and extend its market penetration in the mid-range of the help desk arena, where systems typically sell in the $20-40K range," said Jack Gold, Program Director of Workgroup Computing Strategies at the META Group. "This is the fastest growing segment of the automated help desk tools market, and one in which Software Artistry now can more easily compete."

Workgroup Solutions provide VARs having expertise in the areas of help desk, network and systems management, asset and change management, and enterprise support management the best alternative for: turnkey problem resolution with built-in knowledge bases, out-of-the-box functionality, scalability, distributed data across multiple workgroups, and pricing flexibility.

Software Artistry's new Workgroup Solutions include three separate packages, each licensed for use with Microsoft SQLServer. -0-
 -- Help Desk and Network Management Solution - An out-of-the box
 help desk and network management solution, with full
 plug-and-play compatibility with network management
 platforms from Hewlett-Packard, Tivoli, Cabletron, Sun,
 and command-line integration to any other platform. This
 solution provides the most robust problem management
 functionality available on the market. Includes SA-Expert
 Advisor(TM) with three concurrent seats and SA-ExpertView(TM).

 -- Asset and Change Solution - Not just a set of templates, this
 solution provides true asset and change management capability
 with integration to Microsoft SMS, Tally Systems' NetCensus, and
 Microsoft Project. Includes SA-Expert Foundation Manager(TM)
 with two named seats and SA-Expert Evolution(TM) with ten named

 -- Enterprise Support Management Solution - The most comprehensive
 solution available for strategic enterprise support, the ESM
 solution integrates problem management with network and
 systems management and asset and change management. Includes
 SA-Expert Advisor(TM) with three concurrent seats;
 SA-ExpertView(TM); SA-Expert Foundation Manager(TM) with
 two named seats; and SA-Expert Evolution(TM) with ten named

Software Artistry is actively partnering with qualified VARs to supply turnkey solutions to the workgroup market. These turnkey solutions will include complete hardware, networking, database, application software, and services offerings. Recently, GMSI joined the list of Software Artistry VARs which currently includes: BDM Technologies; Red Sky Technologies; RFD, Inc.; SSDS, Inc.; and XLConnect. -0-

Software Artistry, Inc. (Nasdaq:SWRT) is the leading provider of strategic Enterprise Support Management solutions. The company's suite of applications, SA-EXPERTISE(TM), uniquely enables organizations to proactively manage and improve their processes for help desk, network management, asset and change management, and end-user empowerment. Software Artistry is also a leading contender in the emerging Customer Information Systems (CIS) marketplace with a leading-edge suite of products to address customer support and satisfaction.

Software Artistry's customer base spans multiple industries, including one-third of the Fortune 100 companies. Founded in 1988, Software Artistry sells its products and services through its direct sales force located in regional offices throughout the U.S. and Canada, international offices in the U.K., France, Australia, and Singapore, and a network of domestic and international channel partners. For more information, call 800-795-1993.

(c)1996 Software Artistry, Inc.

CONTACT: Software Artistry, Inc.

Joanie Hasch, 317/843-1663
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 25, 1996
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