New Study: Sleep Aids in France.
[USPRwire, Thu Dec 31 2015] The high number of people living in cities was clearly a key driver of consumption of sleep aids in 2015. According to Euromonitor International, the number of urban households grew by a strong 1% in 2015. Urban citizens have stressful lifestyles and suffer more from insomnia. An ageing population is another factor that is favourable to the development of sleep aids, as seniors tend to suffer more from anxiety and have consequently more difficulty sleeping well. The high number of unemployment and repeated lay-off plans, as well as difficult working conditions in part due to the unfavourable economic context, also generated additional stress, anxiety and sleep disorders, and consequently increased demand for sleep aids.
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Laboratoires UPSA led sleep aids in 2015 with a 31% value share. Donormyl, which contains doxylamine succinate, is very popular in the country and continued to gain ground; however, this brand faced stronger competition from players that offered herbal-based products, as there was growing disinterest from consumers in standard products in favour of natural sleep aids.
Several factors will continue to boost sales of sleep aids over the forecast period. According to Euromonitor International, the number of urban households is expected to increase from 26 million to more than 27 million over the forecast period. The population is also set to continue ageing over this period of time. Busy lifestyles and the anxieties of an older population will increase the consumer base for these medicines over the forecast period. In addition, the French population is increasingly aware of the addiction risks of Rx sedatives; thus, sleep aids should reassure consumers, notably those that are herbal-based.
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