New SVP/chief marketing officer named at Newport Beach & Company.
AIRLINE INDUSTRY INFORMATION-(C)1997-2015 M2 COMMUNICATIONS
Newport Beach & Company said has appointed Doug McClain as senior vice president and chief marketing officer. Having nearly 25 years of hospitality brand leadership, McClain will lead a dynamic team of marketing professionals to the next level of progressive destination marketing for Newport Beach.
"We were tremendously thorough in our pursuit to find an exceptional fit for this vital role in our organization," says Gary Sherwin, president & CEO, "We are thrilled that Doug McClain fits our criteria; an executive with outstanding community, stakeholder and internal team leadership and engagement, a visionary with the ability to execute a strategic and integrated marketing program and a prolific professional that fits in with our internal culture."
McClain, as Senior Vice President and Chief Marketing Officer, will handle a diverse portfolio of responsibilities in marketing the city of Newport Beach, California. He will be the chief strategist, brand architect and integrated marketing leader for the umbrella organization and business units that include Visit Newport Beach Inc., Dine Newport Beach, Newport Beach TV, Celebrate Newport Beach and Enterprise Newport Beach.
Founded in January 2013, Newport Beach & Co. is a non-profit organization established to serve as the official marketing agency for the city of Newport Beach. The agency brings together all of the marketing entities connected to the Newport Beach brand, and is designed to oversee separate business units that include Visit Newport Beach, Dine Newport Beach, Celebrate Newport Beach, Enterprise Newport Beach and Newport Beach TV. Additionally, Newport Beach & Co. includes the Newport Beach Foundation focused on creative charitable endeavors that support the business community.
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|Publication:||Airline Industry Information|
|Date:||Feb 2, 2015|
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