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New Rukeyser letter aims to dominate market.

Louis Rukeyser's Wall Street, founded in 1992 by Brian Smith's Financial Service Associates LP, has become the largest circulation financial advisory in newsletter history, with about 500,000 subscribers.

So the decision must have been easy to launch another letter featuring the same familiar face and famous name. In February of this year, FSA rolled out Louis Rukeyser's Mutual Funds, with the company's phenomenally successful direct mail promotions prominently featuring Rukeyser on oversized envelopes--millions of them.

Managing editor Dan Moser reports that circulation is now about 90,000. He says the monthly covers "superior mutual funds with a focus on proven long-term management."

The 12-page, perfect bound, 3-color monthly has charter rate of $48/year, regular rate $96. In addition to publisher Smith, editor-in-chief Rukeyser and managing editor Moser, staff includes associate publisher James U. Blanchard III, executive editor Soula Stefanopoulos, and senior editor Philip Springer.--November 10, 1994
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Title Annotation:Ten years ago in The Newsletter on Newsletters
Publication:The Newsletter on Newsletters
Date:Nov 16, 2004
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