New Rich ter scale of wealth.
A survey in the United Kingdom also highlighted some of the harder items to attain like a holiday home, a Ferrari and a cleaner and gardener but these seem to be commonplace acquisitions amongst our lot of desi rich and famous.
The Daily Mail quoted Andy Oldham, Managing director at cashback site Quidc , who commissioned the UK research stating, " There was a time when people judged success solely by your home and your job, but it seems there are many more modern items that help give a certain impression of you... Material items go such a long to showing that you are successful that it seems many are buying these status symbols, even if they can't really afford them." A study by Kotak Wealth and CRISIL Research called ' Top of the Pyramid' along with the UK study aids in an attempt to list out the many items in the Indian context that the aspirational lot invest in to prove they are a part of the select crowd.
Just an iPad or a 50 inch TV doesn't establish your rank in this category
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