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New Report Outlines the Five Year Outlook for Discount Retailing in Germany.

DUBLIN, Ireland -- Research and Markets ( has announced the addition of Snapshots Germany Discount Retailing 2007 to their offering.

Snapshots Germany Discount Retailing 2007 provides 2005 year-end market size data, with 2006 estimates, 4 years of historical data and five-year forecasts. The Snapshots report gives an instant overview of the German discount retailing market. Market value is based on retail sales of primarily grocery products (food, drinks, cosmetics and toiletries) through discount outlets. The data is supplied in both graphical and tabular format for ease of interpretation and analysis. The Snapshots Germany Discount Retailing 2007 forms part of Snapdatas Retail industry coverage.

Snapshots Report Overview:

Executive Summary

The Executive Summary within a Snapshots report outlines the main findings of the report (market size, market shares and market forecasts)

Market size

Market size is the measure of the total value or volume of a particular product sold in a particular length of time. In our case it is the total amount of the market covered by a title in the last whole year, for example, in UK Beer 2005, all the beer consumed in the UK in 2004. The aim of the report is to tell how much of the product was consumed in the country discussed by value and by volume.

Market Segmentation

Market Segmentation is a segmentation of the market by key product categories, ideally by value and volume. For example: the yoghurt market can be segmented into: drinking yoghurt, flavoured yoghurt and natural yoghurt.

Market Share

Market Share is the share of each competitor in the market place and can be expressed in value or volume terms.

Market Share by Volume - each competitor's share of the total Market Volume

Market Share by Value - each competitor's share of the total Market Value


This measure of the market relates to the different distribution channels to market for each product. The distribution can include the following channels

Consumer Goods example:



Discount Store

Corner shop



Socio-Economic data

The key socio-economic indicators in each report will be:

Size of population

GDP - Gross Domestic Product

Inflation rate

Exchange rate


All market forecasts are based on statistical forecasting techniques based on historic performance (linear extrapolation of the market size, based on the five-year historical growth). These statistical tools are supplemented with qualitative parameters such as: industry expectation/opinion. Socio-economic drivers, new product development, technological advances, expected levels of market saturation etc.

Companies Mentioned:

* Aldi Gruppe

* Edeka-Gruppe

* Lidl

* Netto

* Norma Lebensmittelfilialbetrieb GmbH & Co.KG

* Penny

* Plus

* Rewe Group

* Schwarz-Gruppe

* Tengelmann

For more information visit
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Publication:Business Wire
Date:Jul 23, 2007
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