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New Report Available: Air Care in Tunisia.

[USPRwire, Tue Mar 29 2016] Many Tunisians desire a pleasant ambience at home. Busy lifestyles and rising stress levels at work are pushing consumers to use air fresheners to set a mood or to help them relax after a long stressful day at work. When at home, Tunisians opt for a peaceful and relaxing ambiance, using air fresheners to help create this. Generally, the majority of consumers prefer to opt for economical options in order to derive more value-for-money from their purchases.

Competitive Landscape

Comptoir de Diffusion et de Fabrication de Produits d'Entretien (CODIFA) led air care in 2015 with a value share of 28%. The company's longstanding presence in the country coupled with the wide distribution of its well-known brand Kiodor contributed to its success. Additionally, the company's strong presence within the largest air care category, namely spray/aerosol air fresheners, contributed to its popularity with it also offering consumers a number of different fragrances to choose from.

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Industry Prospects

Growth is expected to remain limited in constant 2015 value terms over the forecast period, increasing at a CAGR of 1%. New product developments and advertising spending from the key companies -- CODIFA, SC Johnson & Son and Chimap -- is expected to help maintain consumer interest. Companies are set to focus on consumer demand and produce air care products with the ability to offer two or more fragrances in one pack and which can be changed easily. In volume terms, the most underdeveloped category is electric air fresheners. It is set to increase at a CAGR of 1% in constant 2015 value terms, but it is still set to register insignificant volume sales in 2020.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Care industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

TheAir Care inTunisia market research report includes:

* Analysis of key supply-side and demand trends

* Historic volumes and values, company and brand market shares

* Five year forecasts of market trends and market growth

* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Air Care in Tunisia?

* What are the major brands in Tunisia?

* How do plug-in electric air fresheners perform compared to the battery-operated ones?

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Geographic Code:6TUNI
Date:Mar 29, 2016
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