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New Release of MODEL 1 by Unica Technologies Enhances Integration and Automation.

LINCOLN, Mass.--(BUSINESS WIRE)--July 6, 1999--

Continuing to enhance and expand its suite of Enterprise Marketing Automation products, Unica Technologies, Inc., today announced the availability of a new release of its award-winning data mining application, MODEL 1(TM). The new release has improved reporting capabilities, user interface enhancements, additional security features, added client-server functionality, and compatibility with SAS statistical systems.

"One benefit of being a market leader is the opportunity to develop close relationships with a large number of customers from whom you can learn new and interesting ways of doing things," states Daryl Rinaldi, Vice President of Marketing at Unica. "We have applied the knowledge gained from those relationships to significantly enhance MODEL 1. Our customers told us our functionality was robust, but they asked for additional ways to interact with MODEL 1. They also wanted enhancements in MODEL 1's interaction with their supporting technology infrastructure. This release answers that demand." -0-

 The new enhancements to MODEL 1 include:

 --Refined reporting capabilities to augment interdepartmental
 communication
 --New ways to interactively control the model building process
 --The ability to generate SAS code
 --New options for controlling client-server operation
 --An added security level
 --Several additional example data sets


-0-

Developed by Unica, MODEL 1 is the leading data mining application for database marketing. This powerful, easy-to-learn suite offers four (4) solution-specific modules including Response Modeler, Cross Seller, Customer Valuator, and Segmenter. This software features superior data mining technology under an advanced, wizard-driven, graphical user interface. MODEL 1 automatically generates and evaluates hundreds of models using multiple algorithms, keeping the best ones. This allows analysts, modelers, statisticians, and marketers to devote more time to the application of the knowledge to solve business problems. MODEL 1 offers solutions for specific, critical marketing issues, such as reducing customer attrition, attracting new customers, promoting customer loyalty, increasing the value of customer relationships, and most importantly, heightening understanding of the customer base.

About Unica

Unica Technologies, Inc., a privately held Enterprise Marketing Automation company headquartered in Lincoln, MA, markets and develops software products that truly automate and optimize the marketing process. Unica's solutions help companies find, keep, grow, and understand their customers. By providing the key products and knowledge necessary for success, Unica has enabled companies at all levels of marketing sophistication to dramatically improve their marketing effectiveness.

Unica products include; IMPACT!(TM), the world's first Predictive Campaign Management System; MODEL 1(TM), the leading data mining software for database marketing; PRW(TM) (Pattern Recognition Workbench), a ground-breaking general purpose data mining tool; UDME(TM) (Unica Data Mining Engine), which allows OEMs to easily integrate data mining into their own products; and a popular data mining textbook used by thousands of modelers around the world.

-MODEL 1 is a trademark of Group 1 Software, Inc. UNICA IMPACT!, PRW, and UDME are trademarks of Unica Technologies, Inc.
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Publication:Business Wire
Geographic Code:1USA
Date:Jul 6, 1999
Words:471
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