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New Poise Bra Uniquely Combines Revolutionary Function and Luxury, Helping Women Both Look and Feel Their Best.

San Francisco, CA, December 15, 2012 --( Poison (, a San Francisco-based luxury lingerie company, announced today the launch of the new Poise Bra.

The Poise Bra brings together function with luxury indulgence. “Many bras today are designed only to look good, but ignore a woman's health and need for support. Conversely, more supportive bras are often unattractive,” said David Barteau, designer at Poison.

“Poison is introducing a unique luxury bra that offers the best of both worlds,” Barteau continued. “We bring together both functionality and the most sumptuous designs, inspired by designers such as Alexander McQueen, Oscar de la Renta, and Elie Saab.”

The Poise Bra offers the following benefits:

• Posture-enhancement for flawless, elegant poise. The Poise Bra's innovative

support helps women maintain healthy posture. And, because healthy posture

helps pull in the midsection, it can also help women look both slimmer and

taller. “A woman with healthy posture is naturally beautiful,” said Barteau. “We

sought to introduce a posture-enhancing bra that can be a woman's 'secret

ally,' helping her both look and feel elegant and confident.”

• New push-up technology for an unforgettable impression. Many push-up

bras disappoint because they only add padding but lack necessary support. With its unique extra support and design, the Poise Bra lifts both up and in to create an extraordinary effect.

• Smoothing and Contouring. The Poise Bra features a wider, breathable, sixway stretch band that flattens and flatters for a slender, sexy back. In addition, the Poise Bra introduces a new strap design that uniquely flattens and smooths troublesome fat around the underarms. “In our research, we discovered women really appreciate this feature, but can't find it in other bras currently in the market,” said Barteau.

Poison LLC was founded in 2012 and is based in San Francisco, California. For further information, please contact:

Contact Information:

Poison Lingerie

Silvia Chiang


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Copyright 2012 Gale, Cengage Learning. All rights reserved.

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Geographic Code:1U9CA
Date:Dec 15, 2012
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