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New Milk Pack for Leicester City FC.

The Midlands Co-op are currently introducing a new design for their successful one pint semi skimmed milk pack for Leicester City Football Club.

Designed by LCFC's own design company, Fox Leisure, the new pack features eye-catching illustrations of the club's Filbert Fox in front of a green football pitch background, which matches the new industry colour code for semi skimmed milk.

The opportunity has also been taken to make use of the extensive surface area afforded by the Tetra Top carton to run competitions, promote special offers, print money-off vouchers and promote fitness. Each carton carries the message: Keep Fit with Filbert Fox.

This attractive pack is to be distributed through Midland Co-op stores and other retail outlets in the Leicester area.
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Title Annotation:Football Club
Publication:Food Trade Review
Article Type:Brief Article
Geographic Code:4EUUK
Date:Aug 1, 2000
Words:122
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