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New Market Report Now Available: Bleach in Saudi Arabia.

[UKPRwire, Mon Jun 23 2014] Bleach is traditionally popular in Saudi Arabia, attracting many consumers due to its low price, multi-functional applications and strong cleaning and whitening power. Many households use bleach on a daily basis, with bleach thus typically being purchased in large packs of around two litres. Despite almost universal household penetration, however, bleach continued to perform well at the end of the review period. Overcrowded cities with high levels of pollution resulted in an increasingly strong focus on hygiene in many Saudi homes and encouraged the more frequent and wider use of bleach. As a result, volume growth in 2013 reached 4%, a performance in line with the review period CAGR.

Competitive Landscape

Abu Dawood dominated bleach throughout the review period and accounted for a strong 92% value share in 2013. The company's Clorox brand is synonymous with bleach for many consumers and is widely regarded as the most effective and powerful bleach brand. Multinational brands thus dominate bleach, with Clorox being owned by US-based The Clorox Co.

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Industry Prospects

Bleach is expected to continue to deliver healthy growth over the forecast period, posting a volume CAGR of 4%. This will be in line with the review period average, with growth continuing to be underpinned by long-term trends. These include strong population growth and an increasing focus on hygiene as a result of overcrowded and polluted cities. As a result of this focus on hygiene, many households will use bleach more extensively and more frequently. Rising disposable incomes will also boost sales of bleach among low-income households.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Bleach industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bleach industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bleach in Saudi Arabia market research report includes:

* Analysis of key supply-side and demand trends

* Historic volumes and values, company and brand market shares

* Five year forecasts of market trends and market growth

* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Bleach in Saudi Arabia?

* What are the major brands in Saudi Arabia?

* How did bleach sales perform during the economic downturn?

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at or call us at 1.800.844.8156.

You may also be interested in these related reports:

- Bleach in Venezuela

- Bleach in the US

- Bleach in the Netherlands

- Bleach in France

- Bleach in Egypt

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Geographic Code:7SAUD
Date:Jun 23, 2014
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