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New Market Report: Polishes in Estonia.

[USPRwire, Wed Mar 23 2016] Polishes benefited from rising disposable income levels at the end of the review period, with this resulting in stronger volume growth for most products in 2015. Consumers are buying a widening range of home care, with products such as floor polish and furniture polish in particular benefiting from this trend. Consumers are also trading up within polishes and are increasingly focused on quality, with this benefiting brands such as Ritico's Collonil in shoe polish.

Competitive Landscape

SC Johnson is the leading player in polishes and accounted for 25% value share in 2015. The company benefits from offering the widest product range, with a presence in all product areas across polishes. The company also benefits from its strong brands, with Johnson, Pledge, Kiilto and Kiwi accounting for 4-10% value share each in overall polishes in 2015. The company marginally extended its lead in 2015 over the previous year, with this chiefly due to the success of Pledge in floor polish and furniture polish.

Full Report Details at


Industry Prospects

Ongoing economic growth in the forecast period is expected to encourage more consumers to redecorate their homes or buy new furniture. Footwear sales are also expected to rise, with an estimated volume growth of over 9% over 2014-2019. With many consumers having new flooring, furniture and/or footwear, consumers will become increasingly interested in high-quality polishes as they seek to protect their new purchases and maintain their attractive appearance.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Polishes industry in Estonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Polishes industry in Estonia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Polishes in Estonia market research report includes:

* Analysis of key supply-side and demand trends

* Historic volumes and values, company and brand market shares

* Five year forecasts of market trends and market growth

* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Polishes in Estonia?

* What are the major brands in Estonia?

* What are the future prospects for the polishes market?

* What are the key new product launches in the polishes market?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

* Track key industry trends, opportunities and threats

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Geographic Code:4EXES
Date:Mar 23, 2016
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