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New Line of Tropical-Inspired Hair Care Products from Tahitian Noni International Give You Beauty from Paradise; Hair Care Line Includes Sulfate- and Paraben-Free Shampoos and Conditioners.

PROVO, Utah -- Experience the rare and unique ingredient that Tahitian women have used for centuries to keep their hair healthy and beautiful -- the noni plant. The new Tahitian Noni(R) Moea(R) Spa hair care line contains the cleansing and strengthening properties of noni in three different formulas to offer solutions for all hair types. Developed with natural ingredients, these three sets of shampoos and conditioners do not contain sulfates or parabens which may cause scalp irritation and alter hormone levels.

The new Moea Spa hair care line includes Fullness & Volume Shampoo and Conditioner; Smooth & Hydrate Shampoo and Conditioner; and Strengthen & Rejuvenate Shampoo and Conditioner. These three shampoos and conditioners protect your hair and are based on natural, tropical ingredients leaving hair healthy and strong.

"We are excited to extend the popular Moea Spa line with our new hair care products. We've seen how noni benefits skin, and now we offer consumers these same benefits for hair," said Ann Billings, director, personal care, for Tahitian Noni International. "While developing these six new hair care products, we partnered with LA-based celebrity stylist Steve Lococo, to provide added insight and expertise."

"I'm excited to be involved with the Moea Spa hair care launch," said Lococo. "I use these hair products in my West Hollywood and Beverly Hills salons, and see first hand noni's positive benefits when applied to all hair types."

Tahitian Noni(R) Moea(R) Fullness & Volume Shampoo and Conditioner ($24 each)

This duo adds volume and fullness to nourish fine, thin or limp hair for a fuller, more abundant look. The shampoo removes dirt and oils, while the lightweight conditioner moisturizes without weighing hair down. Key ingredients:

--TAHITIAN NONI(R) Juice

--Grapefruit Extract

--Awapuhi Extract

--Rice Proteins

--Red Algae Extract

Tahitian Noni(R) Moea(R) Smooth & Hydrate Shampoo and Conditioner ($24 each)

Designed for dry, coarse or curly hair, this set smoothes and hydrates to increase hair's ultimate manageability. Key ingredients:

--Noni Seed Oil

--Awapuhi Extract

--Rice Protein

--Taro Root Extract

Tahitian Noni(R) Moea(R) Strengthen & Rejuvenate Shampoo and Conditioner ($24 each)

In addition to caring for aging skin, hair needs special attention too. The Tahitian Noni Moea Strengthen & Rejuvenate Shampoo and Conditioner contain rice and soy proteins to nourish aging, fine or limp hair, building strong and healthy hair. Key ingredients:

--Noni Seed Oil

--Pineapple Extract

--Awapuhi Extract

--Rice Proteins

--Soy Proteins

--Red Algae Extract

About the Company

Tahitian Noni International is a global, research-driven products company that was the first to introduce the health benefits of the noni plant to the world outside Tahiti Nui. Founded by two food research scientists in 1995, the company is a leader in the discovery, development, manufacturing and marketing of noni-based products, including beverages, beauty and spa products, weight loss management lines and animal nutrition. Headquartered in Provo, Utah, Tahitian Noni International has manufacturing facilities in the United States, Tahiti, Japan and China, with sales offices in 35 countries. Tahitian Noni brand products are available through a local Tahitian Noni International product consultant, online at www.TahitianNoni.com, via catalog or by calling 888-869-9254.
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Publication:Business Wire
Date:May 24, 2006
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