Printer Friendly

New Labatt labels now found in U.S.

New Labatt labels now found in U.S.

Labatt Importers announced a complete packaging redesign for its Labatt's line of beers. Shipments featuring the new packaging began in October, the importer reported.

"Our main goal in the change was to communicate the Labatt's quality story," stated Clement Pellani, Labatt's senior brand manager. "We elevated the look and feel of our Labatt's packaging to reflect the world-class quality of the beer inside."

The biggest changes involves the Labatt's Blue label, Pellani said. In market research the importer found that consumers overwhelmingly preferred the new, predominantly blue label to the existing package. The new label, the brand manager continued, communicates the brand's "Blue" nickname better than before.

Blue Light has also received a face lift, now sporting a contrasting brandname against an all-silver background, Pellani noted.

Additionally, the entire Labatt's line, on both the East and West Coast, is now entirely in packaged in longneck bottles.

Besides labeling changes, Labatt also announced "The Blue Blizzard" promotion for the holiday season.
COPYRIGHT 1991 Business Journals, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1991 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:John Labatt Ltd. Labatt Importers Inc.'s packaging redesign for its Labatt's line of beers
Publication:Modern Brewery Age
Date:Nov 4, 1991
Previous Article:Surgeon General asks industry to pull ads appealing to youngsters.
Next Article:NBWA announces dates for the 1992 legislative conference in Washington.

Related Articles
Clausthaler brew moves to Labatt.
Labatt's USA will import Red Stripe and Dragon Stout.
Labatt asking for halt to campaign.
Labatt cites success at annual meeting.
Labatt purchases FEMSA stake.
Latrobe starts up high-tech packaging line.
Rev-Tech collaborates with Labatt on labels.
New 18-pack.
Lowenbrau will offer Octoberfest in 6-pack.

Terms of use | Copyright © 2017 Farlex, Inc. | Feedback | For webmasters