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New Infiniti showroom opens in Doha.

Saleh Al Hamad Al Mana Company, the exclusive distributor of Nissan, Infiniti & Renault in Qatar, opened the new Infiniti showroom yesterday evening at a glittering event.

The new showroom, adjacent to the Nissan and Renault showrooms on Salwa Road, is built on the Infiniti Retail Environment Design Initiative (IREDI) platform, Infiniti's unified global standard.

The showroom was opened by Saleh Al Hamad Al Mana chairman Hisham al-Mana and Infiniti corporate vice president (Africa, Middle East and India) Gilles Normand.

Nissan Middle East managing director Atsuo Kosaka, Saleh Al Hamad Al Mana executive director Kamal Saleh al-Mana, Al Mana Infiniti UK operations director Lisa Ford, financial director David Bourne and other dignitaries were present.

The opening ceremony featured a fashion show with a difference. Infiniti Models were driven down even as fashion models walked the ramp.

Speaking on the occasion, Hisham al-Mana reinforced the commitment of Saleh Al Hamad Al Mana Company and Infiniti to the Qatar market in providing world-class products and delivering a total ownership experience to customers.

An exterior view of the new Infiniti IREDI showroom on Salwa Road

"Our investment in this new facility is a testimony to our commitment to our customers in Qatar in providing highest quality products and ownership experience.

"At the heart of our strategy is what we call the 'Infiniti Total Ownership Experience. Ensuring quality service is an interwoven feature of our extraordinary vehicles.

"It is our collective objective to ensure that every aspect of ownership is a rewarding experience for our customers. Great efforts have already been made by us to embed this philosophy into the New Infiniti facility," he added.

The new showroom design has features that are energetic and modern with accent on natural materials and open lighting.

The layout provides a dramatic reveal of the Infiniti vehicles and convenient functional areas. The IREDI concept includes two aspects, the first being a dynamic exterior which gives visitors a sense of warmth.

A glass wall and the Infiniti logo with strong visual impact at night are some of the most distinctive features of the showroom from outside.

Secondly, the interior includes a spacious separate lobby area and an artistic layout of the exhibition area. The IREDI-compliant showroom places a high degree of focus on customer service.

Infiniti, described as the fastest growing Japanese luxury automotive brand in the region, is at the start of a new six-year growth plan that will see sales rise to take 10% of global luxury market sectors by 2016.

Infiniti M37 sedan being presented at the showroom opening

"Infiniti symbolises craftsmanship, invigorating luxury, breakthrough technologies with inspired performance models - from the class-leading Infiniti QX56 SUV, to the technologically-advanced Infiniti M full-size luxury sedan; the complete Infiniti G range of cabriolet, coupe and sedan to its ever-popular crossovers Infiniti FX and Infiniti EX," Hisham al-Mana said.

Infiniti's inspired performance, luxurious comfort craftsmanship and style provide a superior alternative to other European and Japanese luxury sedans, he added.

Gulf Times Newspaper 2012

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Publication:Gulf Times (Doha, Qatar)
Geographic Code:7QATA
Date:Feb 16, 2012
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