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New Holland Construction, a specialised player for the construction industry.

NEW HOLLAND CONSTRUCTION IS a global full-line construetion equipment player. The brand provides a full offering of equipment and services built around its end users' applications and their requirements for productivity, safety, environmental performance and fuel-cost efficiency.


New Holland Construction's "Built Around you" approach to supporting its customers extends to all areas of their businesses and the full life cycle of their equipment, from customer support to prompt parts availability and operator training. Safety is a priority in the company's product development programmes, as is the commitment to provide information, and training customers and their equipment operators on the best safety practices. New Holland constantly renews its product offering, developing technologies to meet the evolving needs of its customers.

There are more than 2,100 outlets and over 800 New Holland dealers across the globe, all prepared to meet customers' most urgent needs and provide innovative solutions for every situation.

The product line includes specialised offerings for key industry sectors, such as infrastructure, landscaping and commercial construction.

New Holland offers special applications and attachments to satisfy every customer's requirements.

Along with its approach, the brand jointly with the local dealer, Le Moteur Diesel, recently delivered in Tunisia three customised wheel loaders W190B. Wheel loaders were converted into Wheel Bulls: they were equipped with a blade in front of the machine instead of the standard bucket. The specific design assures high stability and outstanding operations with the blade. The W190B Wheel Bulls are used by the country's Ministry of Public Works for road-cleaning activities.

A long boom arm is the special application which two E385B are equipped with for paddy-and pond-cleaning operations in Cameroon. Machines will be used by the Societe d'Expansion et de Modernisation del la Rizicolture de Yagoua in the north of the country to keep paddy fields and channels of the wide irrigation system clean and fully operational.

In Mauritius, two New Holland WE150B equipped with a dedicated grapple bucket are working in cane-loading applications. These machines were delivered to CEAL, the biggest contractor in the country, by the brand's local dealer Autodiffusion. The dealer delivered two additional New Holland WE150 with the same grapple to Solid Waste Recycling Co Ltd: the wheeled excavators are supporting operations in the huge plant, the first to be established in Mauritius, that is recycling garbage into a compost to be used as fertiliser.

Likewise in Sierra Leone, New Holland Construction fitted two E135B units with a grapple bucket - a grab and push piler - for sugar-cane harvesting operations. These excavators will serve a large-scale agricultural project by Addax Bioenergy, dedicated to the production of ethanol. On the top of the tractors that the client received early last year from the CNH's agricultural brand New Holland Agriculture, Addax will use the New Holland Construction's units for the displacement of sugar canes during the harvesting season. Mae Green, the brand's strategic account in the country, has specifically designed and developed the grab and push piler of the excavators with an international attachment producer to meet customers' requirements for the activity.

Addax has already in its fleet for the project two New Holland Construction D255 dozers as well as six E215B crawler excavators, of which one is a long reach excavator. The machinery and the applications the brand supplies to its customers reflect New Holland Construction's "Built around you" approach and its continuous commitment to satisfy every customer's needs with machinery, attachments and dedicated assistance.
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Comment:New Holland Construction, a specialised player for the construction industry.
Publication:African Business
Article Type:Company overview
Geographic Code:4EUNE
Date:Apr 1, 2012
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