Printer Friendly

New General Motors Sales Office & General Manager - South Central Region.

DALLAS, Dec. 22 /PRNewswire/ -- General Motors (NYSE: GM) will open a new regional sales, service and parts office in Dallas on January 1, 1999. GM recently consolidated all of the sales and service personnel from its vehicle divisions, Buick, Cadillac, Chevrolet, Oldsmobile and Pontiac/GMC into five geographic regions. Dallas will be the headquarters for the South Central Region. This office will also include representatives from General Motors Service Parts Organization. The Dallas office will be responsible for directing wholesale sales, service and parts teams to work with dealers in the region.

This office will be led by Larry K. Hice, former Buick general sales and service manager. Hice, 52, began at GM in 1971 as a district service manager for Buick and worked through a variety of sales positions at Buick before becoming manager of the Detroit Zone in 1989. Subsequent executive assignments at Buick followed until 1997 when he was named general sales and service manager. Hice holds a degree in government and history from Olivet College.

Hice, along with his four regional counterparts across the nation will be responsible for "moving GM from a distribution-based to a marketing-based organization," said Darwin Clark, vice president for Vehicle Sales, Service and Parts. "Each of our regional general managers will be empowered to make decisions which best represent General Motors in their individual market areas."

"GM has had the same interaction with its dealers since the days of Billy Durant, with each division having its own field organization calling on our dealers who originally were single line dealers," said Hice. "Times have changed, and most of our dealers now represent more than one franchise and our new set-up reflects the new reality. We've changed to ensure that the wholesale organization is in tune with the retail reality we deal with ... the multi-divisional franchise."

Working with Hice will be 41 market area managers who will lead market area teams. The teams will include GM sales, service, parts, fleet/commercial and GMAC personnel.

The goal of the new organization is to engage the dealers in ways that will allow them to be more effective in the marketplace in all areas of their business. To meet this goal GM plans to eliminate redundant activities and guide the contact process with a dealer business plan focused on improving market share, customer enthusiasm and profitability.
COPYRIGHT 1998 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1998 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Geographic Code:1USA
Date:Dec 22, 1998
Previous Article:Sodexho Marriott Services, Inc. Reports Pro Forma Fiscal 1999 First Quarter EPS Up 58% to $0.52 Compared to $0.33 a Year Ago.
Next Article:New General Motors Sales Office & General Manager - Northeast Region.

Terms of use | Copyright © 2017 Farlex, Inc. | Feedback | For webmasters