New Flavor On Horizon At Hershey.
HERSHEY, Pa. -- Later this year, Hershey Co. plans to roll out the fourth flavor in its namesake brand's history, Hershey's Gold caramelized creme bars.
Hershey's Gold bars are made of a caramelized creme with salty peanut and pretzel bits that offer a sweet, buttery taste topped off with a creamy, crunchy finish.
The development of the new product stemmed from consumer demand for new ways to experience the Hershey's brand as well as trends indicating the rising popularity of crunchy, multitextured candy.
"The buttery, sweet taste of Hershey's Gold bars provides an entirely new way for consumers to enjoy our brand," stated Melinda Lewis, senior director and general manager of the Hershey's franchise at Hershey. "We use a proprietary cooking process to transform the white creme into a golden bar by caramelizing the creme, which helps maintain a sweet, creamy taste. The launch of Hershey's Gold will introduce Americans to a new flavor and a new experience unlike any others before."