New FDA campaign targets smokers at gas stations, convenience stores.
A NEW NATIONWIDE anti-tobacco campaign is meeting smokers where they are--at the point of sale.
In December, the U.S. Food and Drug Administration announced a new smoking cessation campaign aimed at encouraging adult smokers to quit the deadly habit.
Known as Every Try Counts, the campaign, which began in January, will include messages displayed in and around gas stations and convenience stories, settings that typically boast tobacco advertising and sell tobacco products.
The two-year campaign will be launched in 35 U.S. markets and target smokers ages 25 to 54 who have tried to quit in the last year but were not successful.
"The Every Try Counts campaign encourages smokers to rethink their next pack of cigarettes at the most critical of places--the point of sale," said FDA Commissioner Scott Gottlieb, MD, in a news release. "Tobacco companies have long used advertisements at convenience stores and gas stations to promote their products, and we plan to use that same space to embolden smokers to quit instead."
According to FDA, campaign ads will be placed in various locations near the point of sale, including the gas pump, front door, cash register and on the shelves. The campaign frames each quit attempt as a positive step forward, with messages such as "You didn't fail at quitting. You just haven't finished the process."
Created in partnership with the National Cancer Institute, Every Try Counts also offers smokers access to resources and tools to support the quitting process.
Despite dramatic declines in the U.S. smoking rate, FDA noted that more than 36 million U.S. adults smoked cigarettes in 2015--a habit responsible for about 480,000 deaths in the U.S. each year. However, among adults who smoke, about 2 out of 3 say they want to quit.
"Cigarette smoking remains the leading cause of preventable disease and death in the U.S.," said U.S. Surgeon General Jerome Adams, MD, MPH, in the news release. "As surgeon general, I believe sustained and comprehensive efforts, including the FDA's Every Try Counts campaign, are critical to encouraging more Americans to quit smoking and preventing the harms associated with cigarette use."
For more information on the new cessation campaign, visit www.everytrycounts.gov.
Caption: A new campaign from FDA, which encourages people to continue their efforts to quit smoking, is posted at tobacco retailers.
Image courtesy FDA
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|Title Annotation:||THE NATION: Health news at the national and federal levels|
|Publication:||The Nation's Health|
|Date:||Feb 1, 2018|
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