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New Extra Crispy Fries From Ore-Ida(R) Deliver Crispy Restaurant Taste Americans Crave; Baked or Broiled, They're the Crispiest, Crunchiest French Fry in the Freezer Case!

PITTSBURGH, May 27 /PRNewswire/ -- Finally, French fries that taste not like you made them at home, but just like your favorite restaurant makes them! Ore-Ida's new Extra Crispy Golden Crinkles(R) and Extra Crispy Fast Food Fries(TM) deliver the crispy, crunchy taste and golden brown texture French fry lovers crave straight from the oven.

Why extra crispy? According to the "French Fry Favorites" national survey, 72 percent of French fry lovers think a "crispy" taste makes a superior French fry and more than 50 percent are looking for the "golden brown color" in their fries. Ore-Ida's new Extra Crispy Golden Crinkles and Extra Crispy Fast Food Fries have the crispy, crunchy taste that Americans want in their fries, according to French fry fanatic David Graulich, author of The French Fry Companion: A Connoisseur's Guide to the Food We Love.

"During the past century there have been national, and even international, debates regarding what constitutes the ultimate French fry," stated David Graulich. "The results are unanimous every time: crispy, light, hot, golden color and crunchy."

To say that Americans like crispy French fries is an understatement -- we love them. The "French Fry Favorites" survey also found that 85 percent of men and women have eaten French fries in the past month. And, according to the U.S. Department of Agriculture, Americans each eat around 52 pounds of French fries a year (with baked and mashed potatoes rounding out the top three).

Since Americans' favorite snacks and side dishes are French fries, it is no surprise there are personality traits associated with French fry preferences. The "French Fry Favorites" survey found that men and women who liked "crispy"-style fries were mostly energetic (47 percent) followed by optimistic, risk-takers, edgy and intelligent. Those who preferred more the "potato-ey"-style fries were reliable (26 percent) followed by conservative, sensitive, quiet and even romantic.

Thanks to the fries' pioneering production process, new Extra Crispy Golden Crinkles and Extra Crispy Fast Food Fries come out extra crispy every time, whether they are baked or broiled. From the freezer to your table, all it takes is about 20 minutes to give you and your family an exceptional extra crispy taste. With their easy preparation and surefire crunchy taste, new Extra Crispy Golden Crinkles and Extra Crispy Fast Food Fries are a great side dish that kids and parents love and also make a delicious everyday snack!

New Extra Crispy Golden Crinkles and Extra Crispy Fast Food Fries are sold in 26-ounce bags. They can be found in the frozen section of supermarkets nationwide for a suggested retail price of $2.69.

And to celebrate the 50th anniversary of the Tater Tot, Ore-Ida will be satisfying the taste buds of crunch cravers with an Extra Crispy version of the iconic treat.

About Ore-Ida

Ore-Ida is the most trusted and popular name in the potato and onion business. As the nation's leading marketer of frozen potatoes, Ore-Ida produces a variety of products including Golden Fries(R), Golden Crinkles(R), Zesties!(R), Crispers!(R), Steak Fries, Tater Tots(R), Hash Browns, Twice Baked, Mashed and Onion Rings.

About Heinz

H.J. Heinz Company is one of the world's leading processors and marketers of high-quality ketchup, condiments, sauces, meals, soups, snacks and infant foods through all retail and foodservice channels. A host of favorite brands, such as Heinz(R) Ketchup, Ore-Ida(R) French Fries, Boston Market(R) and Smart Ones(R) meals and Plasmon(R) baby food are the growth drivers in Heinz's two strategic global segments: Ketchup, Condiment and Sauces and Meals & Snacks. Heinz's 50 companies have number-one or number-two brands in 200 countries, showcased by the Heinz(R) brand, a global consumer icon with $2.5 billion in annual sales. Fourteen additional brands, each with more than $100 million in annual sales, generate a further $2.6 billion. Information on Heinz is available at .

*Impulse Research conducted the survey for Ore-Ida(R) online in April 2004, among a national probability sample of 1,419 men and women across the country. The sampling error for this survey is +/- 2.5% at the 95% level of confidence.
 Heinz U.S. Consumer Products
 Robin Teets

 Shannon Weasler

CONTACT: Robin Teets of Heinz U.S. Consumer Products, +1-412-237-3562, ; or Shannon Weasler of Edelman, +1-312-552-1161,

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Date:May 27, 2004
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