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New Event Will Convene Content Licensers and Content Buyers to Discuss New Rules of Buying and Selling Content.

Washington, DC, October 01, 2014 --(PR.com)-- The Software and Information Industry Association (SIIA), the principal trade association for the software and digital content industries, today announced its Buying & Selling Content conference will be held January 22, 2015 at the Westin Grand Central in New York, NY. Buying & Selling Content 2015 gives content licensers and content buyers the chance to come together to discuss the new rules of buying and selling content, as well as strategies, challenges, and opportunities in the ever-evolving content arena.

During this interactive one day event, attendees will address all of the important topics that are top of mind in the content business including: data licensing, copyright, international licensing, meta-data, mobile, apps, SaaS platforms, content marketing, and much more. The program also offers plenty of networking time to encourage an open dialogue between content buyers and sellers.

Members of the media are invited to attend. For more information or to register for the conference, members of the media should contact Farrah Kim at farrahkim@rational360.com.

Featured keynote speakers include:

* Tracey Armstrong— CEO, Copyright Clearance Center

Armstrong began her career at CCC in 1989 and today is President and CEO. Armstrong will deliver a keynote on “Global Licensing”. The keynote will provide a comprehensive overview of everything you need to know about growing your global licensing business.

* Debra Walton— Chief Content Officer, Financial & Risk, Thomson Reuters

Walton is Chief Content Officer for Thomson Reuters, one of the world's leading providers of intelligent information for businesses and professionals. As Global Head of Content, Analytics and Valuation Services, Walton leads a team of 4,000+ Thomson Reuters employees located across the globe. Walton will deliver a keynote on “A View from the Marketplace”. Hear about the new data economy --- how new entrants and established players in the marketplace are using data in new and creative ways to gain an advantage. Walton will share insights on how firms are leveraging data to win and improve everything from analytics to trading to customer intelligence to quantitative research—and ultimately their bottom line.

“The Buying & Selling Content event is a unique and important opportunity for open dialogue, and commerce, between buyers and sellers across our industry,” said Doug Manoni, CEO of SourceMedia. “The upcoming event will engage attendees in an instructive discussion and networking opportunity on how to leverage the strong value of our collective content assets.”

Who: The Software & Information Industry Association (SIIA)

What: SIIA's Buying & Selling Content 2015 #buysell15

When: January 22, 2015

Where: The Westin Grand Central, New York, NY

For a complete schedule of events, visit http://www.siia.net/buysell/2015/schedule.asp. Updates in advance of the event are available using the conference's Twitter hashtag: #buysell15.

For sponsorship opportunities, visit http://www.siia.net/buysell/2015/sponsors_packages.asp or contact Heather Cejovic at hcejovic@siia.net or (212) 784-6363.

To register visit, http://siia.net/buysell/2015/register.asp - Space is limited to 125 attendees.

About SIIA

SIIA is the leading association representing the software and digital content industries. SIIA represents approximately 800 member companies worldwide that develop software and digital information content. SIIA provides global services in government relations, business development, corporate education and intellectual property protection to the leading companies that are setting the pace for the digital age. For more information, visit www.siia.net.

About the Business Information & Media Group

The Business Information & Media Group (BIMG) of the Software and Information Industry Association (SIIA) serves the media, publishing, information services and technology companies that drive the $506 billion information industry through SIIA's Content & Information Services Division (CISD), SIPA and ABM brands. With approximately 800 member companies, SIIA is the largest trade association supporting the information industry through its regulatory advocacy and intellectual property protection programs. SIIA's Business Information & Media Group specifically helps members maximize revenue potential through educational, training and business development enablement programs.

Contact Information:

SIIA

Allison Bostrom

202-289-7442

Contact via Email

www.siia.net

Read the full story here: http://www.pr.com/press-release/584321
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Date:Oct 1, 2014
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