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New Dragon Tales - Dragon Seek Game for the PlayStation Game Console Released by NewKidCo.

Business/Technology Editors

BURLINGTON, Mass.--(BUSINESS WIRE)--Nov. 22, 2000

Leading Children's Video Game Publisher Releases Game Based on the

Top Rated Kids Show Dragon Tales from Sesame Workshop and Sony

Pictures Family Entertainment Group

NewKidCo International Inc. (OTC BB: NKCIF: TSE: NKC) announced today the release of Dragon Tales - Dragon Seek(TM) for the PlayStation(R) game console. Jam packed with four huge game play environments, lots of fun, original songs from the show and challenging games, NewKidCo's Dragon Seek invites kids to join all their favorite Dragon Tales characters in Dragon Land for endless hours of fun and excitement. Dragon Seek is based on the top rated kids show Dragon Tales, co-produced from two of the world leaders in children's entertainment - Sesame Workshop and Sony Pictures Family Entertainment Group. The program airs on PBS.

"Staying true to the mission of the phenomenally popular series, our Dragon Tales video game encourages young children to explore new and challenging experiences, to use creativity in solving problems, all in a magical and fascinating environment" said Henry Kaplan, Chief Executive Officer of NewKidCo.

Game Overview

It's Hide & Seek with all of your friends in Dragon Land! Keep your eyes open, those friendly dragons are likely to be hiding anywhere. Play as Emmy, or her brother Max, as you seek out Cassie, Ord, Zak & Wheezie and other dragon friends - and if you need help, Quetzal is there to lend a hand. Throughout the game you'll fly with the dragons and get a "dragon's eye" view of Dragon Land! All along the way, be sure to collect Dragonberries so you can play in the game's bonus sing-along mode that includes four original songs from the television show! A storybook feature will let you replay the highlights from your Dragon Seek adventures! You also can save your Storybook to a memory card so that you can review all your best highlights with your friends and family. Produced especially for kids ages three to six, you can choose from a variety of different skill levels and four Dragon Land environments.

Dragon Tales creates an enchanting world and invites viewers to play and learn along with six-year-old Emmy, her four-year-old brother Max and their dragon friends as they take on a variety of challenges. In just one year, Dragon Tales has emerged as one of the most popular children's series beloved by youngsters and their parents, alike. The show launched last September with the strongest 1st month ratings on PBS in over five years. It remains one of the top rated shows on PBS and in several markets it has been ranked the number one show with preschoolers. The program airs daily on PBS in both English and Spanish.

Sesame Workshop is a non-profit educational organization committed to maximizing the power of media as an educational force in the lives of children. Its products include television, online, CD-ROMs, magazines, books, film, community outreach, and licensing. Best known as the creators of Sesame Street -- now in its 31st season on PBS -- the Workshop produces programming that has been enjoyed in 148 countries, including 20 co-productions reflecting local languages, customs and educational needs. With Sony Pictures Family Entertainment, the Workshop recently launched Dragon Tales on PBS. Several of the Workshop's earlier award-winning programs, including The Electric Company, 3-2-1 Contact, and Square One TV, can now be found on Noggin, the 24 hour per day kids' thinking channel, a joint venture between the Workshop and Nickelodeon. Find the Workshop online at www.sesameworkshop.org, www.sesamestreet.com, and www.stickerworld.org.

Sony Pictures Family Entertainment Group is a division of Sony Pictures Entertainment. Sony Pictures' global operations encompass motion picture production and distribution, television programming and syndication, home video acquisition and distribution, operation of studio facilities, development of new entertainment products, services and technologies and distribution of filmed entertainment in 67 countries.

About NewKidCo International:

NewKidCo International Inc. (OTC BB: NKCIF; TSE: NKC) publishes video games for young children. NewKidCo's mission is to become the leading provider in the children's video game category with such licensed properties as Sesame Street(R)from Sesame Workshop(R), Winnie The Pooh(R), Doug, Disney Classic characters and Mulan from Disney, Dragon Tales from Sony Pictures Consumer Products/Sesame Workshop, Tom & Jerry(R)from Warner Bros. and Hello Kitty(R)from Sanrio. NewKidCo's products are sold nationwide through the retail channel.

Dragon Tales is a registered trademark of Sesame Workshop/Sony Pictures Family Entertainment Group. PlayStation is a registered trademark of Sony Computer Entertainment America Inc.
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Publication:Business Wire
Date:Nov 22, 2000
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