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New Coors calendar honors black history.

To honor the heritage and achievements of the African-American community, Coors Brewing Co. will offer consumers a free Black History Calendar poster and a chance to celebrate one's family history.

The poster, "Make Black History A Year Round Celebration," is a daily calendar marking important events in black history. "The range of people, accomplishments and events makes the poster interesting and relevant," said Rusty Jackson, community relations regional manager for Coors. "We included entertainers, athletes, inventors, leaders, educators, artists, scientists and events."

In addition to the poster, consumers can win round-trip airfare for four and $500 spending money to their family reunion through the Coors Family Reunion Sweepstakes.

Both the poster and sweepstakes offers are available in Connecticut, Washington, D.C., Delaware, Maryland, Maine, North Carolina, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, South Carolina and Vermont.
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Title Annotation:Adolph Coors Co.
Publication:Modern Brewery Age
Article Type:Calendar
Date:Feb 10, 1992
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