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New Budweiser ads feature "real people." (Budweiser's television advertising)

New Budweiser ads feature "real people"

What do Mick Jagger, Huey Lewis and Cordell Jackson have in common? Besides being established musicians, all three have performed in Budweiser television commercials.

Jagger and the Rolling Stones appeared in Bud television spots which supported the band's "Steel Wheels" concert tour, which was sponsored by Budweiser.

Huey Lewis and the News currently appear in commercial touting the band's "Hard at Work" world concert tour, also sponsored by Bud.

Jackson, a 68-year-old grandmother of 10, isn't appearing in a national tour, but she does "crunch chords" on one of four new Budweiser television commercials seen on Monday Night Football and baseball's League Championship Series.

A resident of Memphis, TN, and named as one of Spin magazine's top-20 guitar legends of all time, Jackson jams with Stray Cats guitarist and singer Brian Setzer in the ad.

"We think our new television commercials definitely set the pace for what beer advertising will evolve to in the 1990s," noted Bud brand director August Busch IV. "We focus on the great people in the country who do great things in everyday life and who deserve a great beer.

"All of our new spots deliver the message that |only beer is as genuine as the people who drink it - Budweiser'," Busch continued. "You can't get more original or genuine than Cordell Jackson, or any of the other consumers in our new spots."

PHOTO : DON'T FRET IT - Cordell Jackson, appearing in one of Budweiser's "Real People" television spots, jams with Brian Setzer of the Stray Cats.
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Publication:Modern Brewery Age
Date:Nov 4, 1991
Words:256
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