Printer Friendly

New Budweiser ads feature "real people." (Budweiser's television advertising)

New Budweiser ads feature "real people"

What do Mick Jagger, Huey Lewis and Cordell Jackson have in common? Besides being established musicians, all three have performed in Budweiser television commercials.

Jagger and the Rolling Stones appeared in Bud television spots which supported the band's "Steel Wheels" concert tour, which was sponsored by Budweiser.

Huey Lewis and the News currently appear in commercial touting the band's "Hard at Work" world concert tour, also sponsored by Bud.

Jackson, a 68-year-old grandmother of 10, isn't appearing in a national tour, but she does "crunch chords" on one of four new Budweiser television commercials seen on Monday Night Football and baseball's League Championship Series.

A resident of Memphis, TN, and named as one of Spin magazine's top-20 guitar legends of all time, Jackson jams with Stray Cats guitarist and singer Brian Setzer in the ad.

"We think our new television commercials definitely set the pace for what beer advertising will evolve to in the 1990s," noted Bud brand director August Busch IV. "We focus on the great people in the country who do great things in everyday life and who deserve a great beer.

"All of our new spots deliver the message that |only beer is as genuine as the people who drink it - Budweiser'," Busch continued. "You can't get more original or genuine than Cordell Jackson, or any of the other consumers in our new spots."

PHOTO : DON'T FRET IT - Cordell Jackson, appearing in one of Budweiser's "Real People" television spots, jams with Brian Setzer of the Stray Cats.
COPYRIGHT 1991 Business Journals, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1991 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:Modern Brewery Age
Date:Nov 4, 1991
Previous Article:Strong 3rd quarter drives Warsteiner.
Next Article:Lite honors women sports journalists.

Related Articles
D'Arcy Masius Benton & Bowles, A-B celebrate 75 years as agency and client.
Ireland's support keys Bud promotion.
Ad Age critic pans new Budweiser spots.
August Busch III television ads hit the airwaves.
A-B tops beer industry ad spending (naturally).
Busch IV is "Advertiser of the Year" at Cannes.
Ad Age critic likes Bud ads, despises Cat Fight.
New MGD ads take on the mighty Bud.
Coors pulls low-carb taste test ads.
Networks pull SABMiller ads.

Terms of use | Copyright © 2017 Farlex, Inc. | Feedback | For webmasters