Printer Friendly

New Bud campaign recalls old TV ads.

Late in July, Anheuser-Busch, Inc., and its flagship Budweiser, debuted its "Beer Talk" campaign during the Olympic Games.

"The objective of |Beer Talk' is to take the frequently-mentioned characteristics of Budweiser, such as beechwood aging and natural carbonation, and talk about them as benefits to the consumer in a |to be continued' format," related August Busch IV, Bud's marketing manager. "With this new campaign, we actually talk to the consumer about the quality aspects that have made Bud the industry leader for 35 years."

Five 30-second "Beertalk" spots were aired the first week of August, while additional ads will break later this month. The campaign was created by D'Arcy Masius Benton & Bowles.

The setting selected for the new campaign is a small bar, where two young men receive an education in "Beer Talk" from their elder Budweiser-loyal mentors.

As the campaign progresses, the two young men learn that the story of Budweiser has been told over the years. During two of these spots, flashbacks of historic Bud commercials are featured.
COPYRIGHT 1992 Business Journals, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:Anheuser-Busch Companies Inc.'s advertising campaign for Budweiser
Publication:Modern Brewery Age
Date:Aug 17, 1992
Previous Article:Bass Ale hits nation's highways.
Next Article:June's imports increase 15.1%.

Related Articles
Bud Bowl 3 was successful promo for Anheuser-Busch.
A-B takes on its own media buys.
Beer ads receive ad industry recognition.
Super Bowl postscript: ad critics evaluate Bud Bowl.
Ad Age critic pans new Budweiser spots.
August Busch III television ads hit the airwaves.
Busch IV is "Advertiser of the Year" at Cannes.
Bud Clydesdales are "most liked" Bowl ad.
Miller and A-B continue to trade ad blows.
Regulators reject A-B complaints about Miller.

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters