Printer Friendly

New Bud Dry ads stress responsibility.

New Bud Dry ad stresses responsibility

Bud Dry's newest advertising asks the most challenging "Why" question to date - "Why not have one for the road?"

In its newest television spot, "You Don't Understand," Anheuser-Busch and Bud Dry hope to present a responsible and compelling argument against drinking and driving.

Through the advertisement's positive reinforcement, and stressing the good things in life, Bud Dry attempts to create a spot that will leave an impression on consumers' minds.

"This spot delivers an extremely important and critical message," said Manny Flores, Bud Dry senior brand manager. "We believe |You Don't Understand' will further Anheuser-Busch's efforts to promote responsible consumption of our products."
COPYRIGHT 1991 Business Journals, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1991 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:Modern Brewery Age
Article Type:Brief Article
Date:Nov 18, 1991
Previous Article:Frank Jones Brewing comes home again.
Next Article:Frederick Haas dies after long illness.

Related Articles
Bud Dry is rolled out nationally.
Bud Dry outsells other rollout brands.
Bud Dry expands on-premise promos.
A-B takes on its own media buys.
Bud Dry packaging rings in the season.
Bud Dry repositions itself in new spots.
Super Bowl postscript: ad critics evaluate Bud Bowl.
Ad Age critic pans new Budweiser spots.
Getting responsible.
Anheuser-Busch defends against Miller taste claims.

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters