New Belgium goes East.
New Belgium Brewing enters the Maryland, Virginia and Washington, D.C. markets this week, expanding the brewery's distribution into 28 states and D.C. The initial launch will include 22-oz. bottles of Fat Tire, Ranger IPA and fall seasonal, Hoptober Ale. Trippel and Lips of Faith will be available in select markets with draft and 12-oz. packages to follow. The new territories officially open August 22.
"We couldn't be more excited about these new territories," said Bryan Simpson Media Relations Director for New Belgium Brewing. "Many New Belgium co-workers are from the East Coast, including our CEO and founder Kim Jordan who grew up in Maryland, so for many of us this expansion takes us back to our roots."
The company reports it has signed seventeen distributors.
|Printer friendly Cite/link Email Feedback|
|Publication:||Modern Brewery Age|
|Article Type:||Brief article|
|Date:||Aug 22, 2011|
|Previous Article:||Toronto brewery creates its own Urban Wheat beer.|
|Next Article:||Yuengling celebrating O'Fest.|