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New Amsterdam sold.

New Amsterdam sold

The New Amsterdam Brewing Co., a pioneer contract brewer, was recently sold by the F.X. Matt Brewing Co. to Peerless Importers, Inc. of Brooklyn, NY, for an undisclosed sum. New Amsterdam's new president, Dick Amen, reported the deal was clinched in the latter part of 1990. "We took the brand over on the first of January," Amen says, "and we're currently evaluating all aspects of the brand's marketing and packaging." Amen reported that the F.X. Matt Brewing Co. of Utica, NY, will continue brewing the brand under contract.
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Title Annotation:New Amsterdam Brewing Co. sold to Peerless Importers, Inc.
Publication:Modern Brewery Age
Date:Mar 11, 1991
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