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New Amsterdam in new metro markets.

On the heels of recent success in New York City, New Amsterdam Beer and Ale will now be launched in other metropolitan markets.

The new markets include Atlanta, Miami, Chicago, Minneapolis, Milwaukee, Dallas, Denver, Seattle, Los Angeles and San Francisco, according to Joseph Tighe, president of Chatham Imports, which acquired the company in February 1991.

To support the expansion, New Amsterdam will continue its radio and television campaign with the tagline, "New Amsterdam. New York Amber Beer. Too good to come from anywhere else."

"We don't want to change the beer a bit," Tighe related, "just increase the awareness of the brand and the number of outlets that stock and feature New Amsterdam and Ale.

"While we are giving our attention to new markets," Tighe continued, "we haven't forgotten our roots -- New York City. Our advertising campaign, our increased distribution, and several special events have helped double our sales in the New York metro area."

With a strong consumer base now established, Tighe said New Amsterdam plans to introduce two new beers before the end of the year, though he would not give a description of those products.
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Title Annotation:New Amsterdam Beer and Ale
Publication:Modern Brewery Age
Date:Aug 31, 1992
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