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New Alera Technologies Business Card CDR Bonus Pack Is More Than 60% Lower Cost Than Prior Generation.

Business Editors & High-Tech Writers

VAN NUYS, Calif.--(BUSINESS WIRE)--Nov. 13, 2001

Alera Technologies, developer and manufacturer of Advanced Optical Recording Solutions, has announced the new Business Card CDR Bonus Pack to produce CD business cards that can be easily customized for each business or business situation.

The convenient Alera Technologies Business Card sized CDs can be recorded in any standard CD-Recorder and played back in any standard tray load CD-ROM drive. With the new Alera Technologies Business Card CDR Bonus Pack, you can easily present a product catalog, description of services, your entire business plan, or any presentation that would normally require expensive printing and production.

"Alera Technologies has again taken Business Card CDs to the next level with a Business Card CDR Bonus Pack that includes everything you need to make professional Business Card CDs on any standard CD recorder," stated Perry Solomon, president and CEO.

"Through the success of our earlier generation and the resulting cost reductions, we are able to democratize a sophisticated promotion technology so that even small offices, home offices and consumers can enjoy the benefits."

The Alera Technologies Business Card CDR Bonus Pack is unique, containing only rectangular CDR blanks, that are molded, not laser cut, providing the highest possible quality. Rectangular media looks like a business card and, being molded, it will not delaminate destroying contents.

"In keeping with `you only have one chance to make a good first impression,' a concise, impactful presentation of a business plan is essential. The Alera Technologies Business Card CDR Bonus Pack can create compact, unique and memorable Business Card presentation packages that will get the attention of the intended audience," stated Dr. Joe Mancuso, founder/president of the CEO Club, founder of the Center for Entrepreneurial Management and acclaimed author of the best selling "How to Write a Business Plan" books.

The Alera Technologies Business Card CDR Bonus Pack has an Estimated Street Price of only $12.99. Each Bonus Pack contains 10 business card sized 1x - 16x certified, 25MB, Recordable CDs, 10 vinyl business card CD-R sleeves, free templates for professional looking CD labels, 12 labels and applicator tool. Alera Technologies has a full line of DVD and CD recording and duplication solutions that are available at CompUSA and other leading retailers.

About Alera Technologies

Alera Technologies LLC is a leading developer and manufacturer of "Prosumers' Choice" solutions for optical recording. Alera's exciting new DVD and CD Recording and Duplicating solutions are creating a new standard in the industry with professional strength solutions at consumer prices. The Alera offering is augmented with advanced high-performance DVD and CD media and unique, useful accessories.

Alera Technologies has headquarters at 7949 Woodley Ave., Van Nuys, Calif. 91406. For more information visit E-mail Toll-free phone: 1-866-77-ALERA or fax: 818/475-5200.
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Publication:Business Wire
Date:Nov 13, 2001
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