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New APHA strategic map approved by Executive Board.

APHA has a new strategic plan on the books that will be used to guide the work of the Association during the next few years.

At its January meeting in Washington, D.C., APHA's Executive Board approved a new version of APHA's strategic map. Updated by the board's Strategic Planning Committee, the new strategic map charts the way APHA can strengthen its work as the voice of public health.

"The map provides a guide for APHA to use in its work that will allow us to focus effectively on what is most important," said Executive Board member Nell Gottlieb, PhD.

The map was revised following input from APHA members and leaders. The Strategic Planning Committee released a general call for comments from all members last year and led a roundtable breakout session with APHA's Governing Council during the 134th Annual Meeting in Boston in November. The committee read and reviewed every comment that was received, Gottlieb said, and the suggestions were incorporated into the map's revision.

The map lists overall strategic goals for the Association and outlines specific priorities. For example, one of the main goals of the Association is to improve public health science and practice, which the map suggests be achieved by strengthening the competency of the public health work force.

APHA's top-ranked priorities, according to the new map, are to strengthen the advocacy of APHA member components and Affiliates; communicate public health issues and science to key audiences; increase perceived value to members and potential members; and expand APHA's resource base. The map also lists APHA's vision, mission and a summary of what the organization does.

The map is designed to guide APHA members, member component groups such as Sections, and APHA staff as they carry out their work on behalf of APHA. As such, it is what happens next with the map that is of most importance, Gottlieb said. The Strategic Planning Committee is encouraging APHA's Sections, Special Primary Interest Groups, Student Assembly and other groups to create action plans that align their work with the map.

APHA members can download a copy of the new strategic map by visiting <>.

Also during the board meeting, members approved allotments for 2008 Governing Council seats and adopted a new tiered system that will be used to prioritize advocacy work on legislation.

A summary of action items taken at the meeting can be accessed online at <>. For more on the board, e-mail <> or call (202) 777-2433.
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Title Annotation:Board holds first meeting of the year; American Public Health Association
Publication:The Nation's Health
Geographic Code:1USA
Date:Mar 1, 2007
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