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Network News Watchers Most Satisfied with 2012 Election News Coverage.

Washington, DC, December 07, 2012 --(PR.com)-- When asked for an opinion on whether the news media did an excellent job at informing viewers regarding the recent election, almost a quarter of Americans strongly disagree with that statement. In a recent survey from Media and Public Opinion (MPO) Research Group, it was found that 24.5% strongly disagree that the news media did an excellent job with election coverage, 17.9% disagree, 18.2% are neutral, 20.3% agree and 16.1% strongly agree.

Gender

Overall, women are more positive about the quality of election coverage than men are. Strong agreement with the statement is roughly the same between the genders (16% among men and 16.3% among women), but 24.6% of women agree while only 15.8% of men do. Men are much more likely than women to strongly disagree with the statement: 32% compared to 17.5% of women.

Age

The youngest age groups are the most positive regarding the media's coverage of the election--45.9% of those 18-19 and 26.2% of respondents in their 20s strongly agree that the media's coverage was excellent. Respondents 18-19 are also most likely to strongly disagree with the statement that coverage was excellent (32.4%). Respondents in their 30s are the most negative overall: 30.2% strongly disagree than coverage was excellent and 22% disagree.

Ethnicity

African Americans are the most positive overall when it comes to opinion on the news coverage of the election: 30.1% strongly agree that the media did an excellent job reporting on the election, while 38% agree. Opinion among Asian Americans is strong in both directions: 45.5% strongly agree while 37.5% strongly disagree with the statement. The most negative group overall are Caucasians, 27.7% of whom strongly disagree and 21.6% disagree that the media did an excellent job covering the election.

Media Choice

Respondents who say they think Fox News offers the best quality journalism are most likely to feel that the media has not done an excellent job of reporting on the election. Respondents who most agree that the quality of journalism was excellent were those who prefer news from MSNBC or the three network stations: ABC, NBC and CBS.

Surveys are conducted by MPO from a national panel of over 5,000 randomly selected individuals in the United States, accurately reflecting all backgrounds in terms of age, education, ethnicity, gender and political affiliation. MPO is a self-funded, independent and non-partisan research and news organization.

News stories from its monthly research surveys can be found on www.mpopost.com.

This survey was based on a poll 751 respondents in November 2012, with a margin of error of 3.58% and at a 95% confidence level.

For Media inquiries, please email media@mpopost.com or call +1 202 621 0212.

For more information on MPO Research Group, please visit www.mpopost.com

Contact Information:

MPO Research Group

Babak Bahador

+1 202 621 0212

Contact via Email

www.mpopost.com
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Date:Dec 7, 2012
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