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Netrics' technology implemented by Utrecht Art Supplies.

TELECOMWORLDWIRE-23 July 2007-Netrics' technology implemented by Utrecht Art Supplies(C)1994-2007 M2 COMMUNICATIONS LTD http://www.m2.com

Netrics, a provider of data access and data quality solutions, announced on Friday (20 July) that Utrecht Art Supplies, a provider of art materials and supplies, integrated Netrics' data matching technology into its online catalogue.

Netrics reportedly worked on the project with Utrecht and its website design firm, D2 Creative.

According to the company, Netrics' technology enables visitors to the site (http://www.utrecht.com) to obtain the right results when they search for a product. The technology allows for misspellings in the database and search terms, partial search terms and visitor search entry errors. If a visitor enters an item that is not an exact match for what is in the database Netrics' technology tolerates such errors, Netrics said.

No financial details were disclosed.

((Comments on this story may be sent to tww.feedback@m2.com))

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Publication:Telecomworldwire
Article Type:Brief article
Date:Jul 23, 2007
Words:155
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