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NetManage Launches New Channel Sales and Marketing Directions to Provide Global Information Access and Integration for the Professional User NetManage To Deliver Products that Make Information on the Internet Useable Today.

CUPERTINO, Calif.--(BUSINESS WIRE)--June 20, 1995--NetManage, the leader in TCP/IP applications for Windows, announced today the company's commitment in providing Global Information Access and Integration products to the business professional by unveiling the company's sales and marketing channel program and the release of two new products into the channel that define this technology.

The availability of NetManage's products through the channel is part of the company's aggressive effort to provide end-users with manageable and integrated working environments and successful support programs. Key to the channel program's success is the company's commitment to providing user-defined technologies that have resulted in the company being recognized as the third fastest growing company in the United States. Additionally, NetManage is providing channel programs and products that provide business professionals the ability to be productive no matter where they are in the global computing environment.

"With the growth of the company and the phenomenon of the Internet as a business tool, business professionals are requiring that our products be available through the channel," said Zvi Alon, President and CEO of NetManage.

NetManage is rolling out an innovative channel program that encompasses sales and technical training, support and marketing for building successful channel partnerships. The programs include a two tier Market Development Fund (MDF) program which allows both resellers and distributors the ability to accrue MDF to help grow their opportunities for making users productive on the Internet. NetManage is kicking off the launch into the channel with the release of Internet Chameleon 4.5 and ECCO Professional 3.0. These products were designed with the channel in mind by recreating the box, applying new pricing, and development of sales tools and multiple programs to generate end-user pull.

According to Michele Shannon, Director of NetManage Channel Sales and Marketing, "Our innovative programs keep up with our corporate philosophy of providing user driven products by providing channel driven programs. The partners have been very instrumental in building this program with NetManage so we are both successful--thus Net Success."

"Net Success" is the first of NetManage channel programs that provide resellers opportunity to win prizes by getting trained and surfing the Internet themselves. NetManage will be training the top 350 reseller locations and providing reseller kits through Ingram Micro that enable them to become proficient. In addition, NetManage will be providing resellers with a demo that guides the end - users through the integration of the two products and how they can apply the products and the use of the Internet to their own profession.

Nationwide channel partners that have signed up with NetManage to distribute Internet Chameleon and ECCO include Ingram Micro and Merisel effective immediately.

"The channel is where the new NetManage products belong. Professionals are looking for these types of products when they come to us. NetManage products are a perfect fit and their channel programs provide the necessary vehicles to make them easily available and understood," said Dave Jaskulke, Senior Director of Marketing for Ingram Micro.

"Adding Internet Chameleon and ECCO PRO to our product offering adds more than excellent products. NetManage adds industry and technical leadership in hot growth areas like the Internet and Information Management," stated Jane Dunning, Senior Software Buyer for Egghead.

Pricing and Availability

Internet Chameleon 4.5 and ECCO Professional 3.0 are available from NetManage's key partners at an introductory offer price per single copy through September 30, 1995. NetManage is detailing 1970 nationwide storefronts to make sure products are widely available during the first two weeks of July.

About NetManage

NetManage Inc. is the leading supplier of TCP/IP applications for Windows. NetManage software facilitates global information access, workgroup collaboration, communication and productivity of public and private networking environments. NetManage co-authored the Windows Sockets, Windows ISDN and Windows SNMP API specifications.

The company's award winning product families include Chameleon, Internet Chameleon and ECCO. Chameleon TCP/IP for Windows was the first application suite to specifically target Microsoft Windows inter-networking. Chameleon is localized for international markets in French, German, Japanese and Korean. ECCO is the only product to integrate workgroup collaboration and information management with the Internet. Internet Chameleon is the only Internet application suite designed for business professionals and provides access, integration and management of information on the Internet. In addition, NetManage provides tools for application development, desktop management and host connectivity.

NetManage is a public company, whose shares are traded on the NASDAQ under the ticker symbol NETM. Its products are sold world-wide by NetManage's direct sales force and authorized channel partners.

The company is located at 10725 De Anza Blvd. Cupertino, CA 95014, U.S.A. Phone: 408-973-7171 Fax: 408-257-6405 World Wide Web:

CONTACT: NetManage, Inc.

Donna Loughlin, 408/973-7171
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Copyright 1995, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 20, 1995
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