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Net Gains.

Byline: Helen McGlynn

TEESSIDERS are natural networkers.

We have an easy going, yet hard-working attitude which makes talking and listening to others second nature. It's no wonder then that our diaries could be filled from dawn to dusk with networking events taking place all over our region every day of the working week. The problem however, is harnessing the power of networking so that it harvests the results you want.

For example, there is little use in attending a small focus group, whose emphasis is on nuturing business between members, when what you're really after is as many contact details as possible because you're sending out a newsletter or special offer. In that case, you should be attending one of the much larger events, where you will be handed a contact list but won't necessarily meet everyone there.

Set yourself some goals for your networking efforts to help you focus on the events you need to attend. Do you want to: * Make sales appointments or generate new business; * Build a prospect list or database; * Find a business mentor; * Find good reliable local suppliers; * Raise your brand awareness; * Find support from other businesses; * Find " introducers" who can regularly pass you leads and referrals, or * Improve your presentation skills.

Once you decide on what you want to gain from networking, its easy to decide which events to focus on..
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Publication:Evening Gazette (Middlesbrough, England)
Date:Apr 21, 2009
Words:227
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