Nestle Nespresso reports at annual meeting.
Gerhard Berssenbr/Sgge, c.e.o., Nestle Nespresso, outlined: Units of coffee capsules sold globally in 2005 was 1.7 billion, a 29% increase from 2004; number of coffee machines sold in retail distribution outlets in 2005 was one million, compared to 619,000 in 2004; number of Club Members worldwide in 2005 was 2.2 million, up from 1.6 million in 2004; and with a market share of 16.6% in 2005.
The major machine release for Nespresso is Le Cube. Edgy in its visual impact and available in four colors, Le Cube will be available on shelves in Europe starting in September. It embodies pure, minimalist "cubed" design.
With two million club members to date, Nespresso has plans to move to Asia and Latin America in 2006. As part of this market expansion, Nespresso will open new boutiques in key cities in these regions: Latin America (Sao Paolo, Buenos Aires), Asia (Hong Kong, Shanghai). Further expansion is also planned in the USA with new boutiques opening in New York and San Francisco. Nespresso has recently signed a contract with George Clooney to star in its upcoming celebrity campaign.
|Printer friendly Cite/link Email Feedback|
|Title Annotation:||Trade News|
|Publication:||Tea & Coffee Trade Journal|
|Article Type:||Brief article|
|Date:||May 20, 2006|
|Previous Article:||New soluble plant in Paraguay.|
|Next Article:||Guatemala in cup of excellence program.|