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Neolane's conversational marketing technology used by Dior in the US.

TELECOMWORLDWIRE-November 3, 2010-Neolane's conversational marketing technology used by Dior in the US(C)1994-2010 M2 COMMUNICATIONS

Conversational marketing technology specialist Neolane Inc has provided marketing automation software to fashion retailer Dior, the company said today.

Dior is using Neolane's technology to score, segment and calculate the lifetime value of each customer and use this information to better tailor its marketing programmes.

Neolane's conversational marketing technology allows Dior to store all of its US customer data generated from every touch-point, including catalogue, e-mail and in-store. Dior then makes use of advanced analytics to segment customers into several categories, enhancing its knowledge of customers' preferences and shopping habits and enabling the company to personalise customer communications.

Neolane has also enabled Dior to track statistics including 12-month average shopping cart value, number of products per transaction, items purchased, price paid and highest priced item purchased.

Financial details of the deal were not revealed.

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Date:Nov 3, 2010
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