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Nearly 60% of web users now using ad blockers.

Retale, a location-based mobile platform that helps shoppers save on purchases from retailers and brands, announced the results of a commissioned study examining ad blocker adoption on PCs and mobile devices. Five hundred adults across the U.S. were polled for this study between Jan. 18 and 25, 2016.

According to the results, 57% of those surveyed say that they use an ad blocker to prevent viewing display ads while on a PC. Alternatively, 43% say that they don't currently have an ad blocker installed. However, the numbers differ by age groups. Among Millennials (18-34 years old), 63% say they use ad blockers while on a PC.

For those 35-54, 57% use ad blockers, while only 44% of those 55 and older use them. When asked if they use an ad blocker while on a smartphone or a tablet, 20% of all respondents say that they do, while the majority (64%) say that they don't. For those 18-54, the numbers were basically identical, with 21%-22% saying they do use ad blockers on mobile devices. For those 55 and older, only 13% are using mobile ad blockers.

Interestingly, when asked if they were using an ad blocker on mobile, an additional 16% say that "they want to," but don't think they can with their current device.


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Title Annotation:news & product briefs
Date:May 1, 2016
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