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Naughty knicker shop opens its door at mall.

Celebs' fave Agent Provocateur has come to Moda Mall in an emporium decorated in boudoir style.

The boutique, whose London branch is a favourite with the likes of David Beckham who famously popped in to pick up a few pairs of 'Posh' pants, is sumptuously decorated to give customers a feeling of absolute luxury.

And handpicked staff all wear the famous pink housecoat, designed by Vivienne Westwood, which has become a much emulated and iconic glamorous service look.

Agent Provocateur opened its first boutique in London's Soho in 1994 and what followed was a media frenzy usually reserved for superstars; the response was both exceptional and overwhelming!

The brand introduced its vision of lingerie to the world avoiding the British prudery that insisted on categorising anything to do with sex as sleazy or smutty. The aim was to create an availability of high quality designer lingerie with flair to stimulate and enchant.

Agent Provocateur has always understood the important marriage between scent and seduction and, in 2000, launched its first signature fragrance. In 2001 it won a Fifi award for 'Best New Fragrance' and has since become a modern classic. In 2007 it did it again with Agent Provocateur Ma"tresse which won another Fifi award.

At the heart of the Agent Provocateur philosophy is a profound belief in the intimacy of the experience it offers. It is the difference between a mass experience, dictated by market forces and meaningless advertising, and an intensely private, wholly personal experience.

This is realised by the company through quality, service and an absolute refusal to adhere to fluctuating trends. As Agent Provocateur enters its 15th year, the company remains committed to investment in creativity led by pure instinct of that which is beautiful and, of course, erotic.

Agent Provocateur is represented by Al Mana Fashion Group in Bahrain.

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Publication:Gulf Weekly
Date:Jul 19, 2009
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