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Nature Valley[R] Brings Naturally Irresistible Snack to Granola Aisle.

New Nature Valley([R]) Granola Thins in Stores Now

MINNEAPOLIS -- Nature Valley([R]) is squarely hitting the granola bar aisle this summer with a brand-new, 100 percent natural treat. Nature Valley([R]) Granola Thins are delicate granola squares, available in Dark Chocolate and Peanut Butter flavors, with a crispy, melt-in-your-mouth texture. Individually packaged, Granola Thins are perfect for a quick afternoon snack or a leisurely evening indulgence.

Ingredients such as whole grain rolled oats, roasted peanuts and honey deliver a taste that's wonderfully delicious, with a toasted texture. With crispy granola on one side, and creamy peanut butter or dark chocolate flavor on the other, Granola Thins are ideal for satisfying mid-afternoon cravings. And, at 80 or 90 calories per square, you can feel good about eating them. From busy moms to overbooked professionals, Granola Thins provide a sweet escape when you need it most.

"People are looking for smart snack options that still satisfy those sweet cravings they might otherwise find in something heavier and less wholesome," said David Wilson, associate marketing manager for Nature Valley. "New Nature Valley Granola Thins are the perfect 100 percent natural afternoon pick-me-up. Granola Thins are a uniquely sweet, yet wholesome snack with a texture like nothing else in the granola aisle."

Nature Valley Granola Thins are sold in 6-ounce boxes, containing 10 individually wrapped Thins, at a suggested retail price of $3.59. The product can be found in the granola aisle alongside other Nature Valley products in select markets. It will be available nationwide beginning in June.

About Nature Valley([R])

Nature Valley([R])created the granola bar category in 1975 and brings great taste to active consumers looking for wholesome snacks. Nature Valley consists of five great-tasting granola bar lines: Crunchy Granola Bars, Chewy Trail Mix Bars, Yogurt Granola Bars, Sweet & Salty Nut Granola Bars and Roasted Nut Crunch Bars. Nature Valley is also the Official Natural Energy Bar of the PGA TOUR, the United States Ski and Snowboarding Association, Nature Valley NASTAR, Cross Country Ski Areas Association, Vail Resorts, Aspen Resorts, Myrtle Beach Golf Holiday and the Warren Miller Film Tour. In addition, Nature Valley is a sponsor of the Student Conservation Association and the Nature Valley Grand Prix.

About General Mills

One of the world's leading food companies, General Mills operates in over 100 countries and markets more than 100 consumer brands, including Cheerios, Haagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Progresso, Cascadian Farm, Muir Glen and more. Headquartered in Minneapolis, Minnesota, U.S.A., General Mills had fiscal 2009 global net sales of US$15.9 billion, including the company's $1.2 billion proportionate share of joint venture net sales. Visit

Nature Valley([R])is a registered trademark of General Mills, Inc.
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Publication:Business Wire
Geographic Code:1U4MN
Date:Jun 21, 2010
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