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Natural Food Colors Market Trends and Forecasts to 2020.

San Francisco, CA, January 21, 2015 --( The natural food colors market is expected to grow owing to the presence of nature based ingredients such as vegetable, plants and spices namely beet, carrot and turmeric. Increasing application scope in bakery, beverages, confectionery, cosmetics, dairy & ice-cream, meat and savories, medicines, pet food, pharmaceuticals and toiletries is further expected to drive natural food colors market over the forecast period. Colors are primarily used in food products to make them more appealing, to restore the color lost during processing and for the color intensity as it is the consumer's first impression of the product. Hence, increasing consumer preference towards colored products due to color perceptions pertaining to specific items such as yellow colored mango flavored drink or red colored apple pie is expected to augment natural food colors demand.

The market is expected to witness growth on account of natural colors substituting synthetic colors as a result of increasing awareness regarding their consequences and effects. Natural food colors as part of the food industry have stringent regulation pertaining to their use in food grade or human contact application which is expected to act as a potential restraint for market growth. U.S. FDA and EC legislations have regulated natural food colors in terms of food labeling, product registration and health claims. Key market players include Chr. Hansen, Roha, GNT Group, Sethness, D.D Williamson and Sensient Technologies. Chr. Hansen is exclusively involved in production of natural food colors Roha produces both natural and synthetic colors.

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Date:Jan 21, 2015
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