National apartment career, month enjoys record participation.
Though only in its third year, the National Apartment Careers Month saw a tremendous amount of participation. Nowhere was that more evident than in the number of entries submitted for our "Get Reel" Career Video Challenge. We received only four last year, but that number increased to 46 for 2012. Ultimately, Julie Chu of Ginkgo Residential took home first place and an all-expensepaid trip to the 2012 NAA Conference & Exposition in Boston.
Watch it at www.naahq.orgeducation/naaei/campaigns.
Like the other entries, Julie's video will help raise awareness of the exciting careers our industry offers. Few people realize the opportunities that can be found in multifamily housing. Our industry employs more than 1 million. That workforce is only expected to grow as studies show that more and more people--especially in the younger generations--are choosing to rent instead of buy.
We want people to think of us first when they look for a job. We live in a time when people typically change jobs every couple years because they become unhappy in their current job or they have no room to advance.
The apartment industry offers positions that are challenging, rewarding and often have well-defined. long-term career ladders for those willing to work hard, but we need to tell others about our industry.
Here are highlights of how some companies and affiliates shared their enthusiasm for the industry during Apartment Careers Month:
* Pinnacle held career fairs at properties in 13 cities nationwide on Feb. 21. Hundreds of potential employees showed up to meet and be interviewed by Pinnacle staff and to learn more about the career opportunities offered in the apartment industry. The company expects to hire 1,200 new staff during the next year and used the fairs as an important recruitment tool.
* Asset Plus and Campus Apartments worked with NAAEI to make college students aware of apartment industry careers. Posters were distributed to student housing communities in hopes of reaching more than 60,000 students.
* Our affiliated apartment associations also played a huge role in the month's activities. Career fairs and workshops were held by the Piedmont Triad Apartment Association, Central Virginia Apartment Association, Greater Charlotte Apartment Association, Houston Apartment Association. and the Apartment Association of Greater Dallas. The Arizona Multihousing Association partnered with Phoenix Channel 12 News, CareerBuilder and Apartments.com to hold a career workshop that attracted 600 applicants.
Closer to home, NAAEI offered two tree webinars to college. students interested. in pursuing careers in the apartment industry. The sessions covered topics such as the types of careers available, skill sets valued by employers, where to look for apartment industry jobs and how to prepare for a job interview. Students also learned about the opportunity to participate in a one-day job shadow and to complete an internship.
We also reached out to veterans. Veterans and their families sacrifice much for all of us, yet veterans returning from military service see some of the highest unemployment rates. To help these men and women find jobs, as part of Apartment Careers Month, we offered the Certificate for Apartment Maintenance Technicians (CAMT) courses free of charge to 30 veterans in the Atlanta area. We partnered with the Georgia Piedmont Technical College, Georgia National Guard and. the. Georgia Apartment Industry Education Foundation.
These are just some of the many activities that took place during Apartment Careers Month. Plans are already under way for next year's event. We hope participation continues to increase. Meanwhile, don't wait for February 2013 to roll around to let others know about apartment industry careers. if you know a college student who is looking for an exciting career, send him or her to: www.apartmentcareerhq.org/yourfutu re.
BY MAUREEN LAMBE, CAE
Maureen Lambe, CAE, is Executive Vice President of NAAEL. She can he reached at 703/797-0601 or maureen@naabq.Org.