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National Software Testing Labs Engages VIRTU INTERACTIVE for New Product Launch.

HORSHAM, Pa. -- Marketing and Web Design Firm is Tapped to Brand NSTL's AppRELAY Mobile Software Certification Solutions

VIRTU Interactive (VIRTU), a nationally recognized strategic marketing and Web design firm, has been engaged by National Software Testing Labs (NSTL), the world's leading mobile application and device certification test lab, for a new branding and customer education campaign. Recently recognized by Best Practices in Corporate Communications as one of the top 18 design firms in the United States, VIRTU will helped the Blue Bell, Pennsylvania-based NSTL launch its new AppRELAY mobile testing solutions at the QUALCOMM BREW(TM) 2004 Designers Conference in San Diego, in June.

VIRTU will develop a variety of educational materials for NSTL, including a microsite with information on NSTL's new products and services; promotional games to help mobile software developers use AppRELAY solutions; and, a variety of electronic marketing, email and interactive promotions. One of the first games VIRTU plans to offer will be a variation of the old Minesweeper game, which will demonstrate the "blowups" or challenges developers encounter in bringing new software to market and ways in which they can avoid them.

VIRTU president and co-founder Joe Barone said, "We are deeply pleased to add NSTL to our growing client roster. This is an excellent opportunity for us to apply our deep marketing and design experience and provide NSTL with the tools to help them define and communicate their unique position in the market place."

The new branding and educational campaign is designed to help NSTL better connect with customers throughout the mobile value chain, including platform developers, software designers, handheld manufacturers and wireless network carriers. NSTL's theme for the campaign will focus on customized certification solutions that help developers bring products to market faster and more profitably.

"We chose VIRTU based on their deep experience in developing interactive and educational outreach programs for technology clients and are confident that VIRTU can help us communicate our unique selling proposition to the marketplace," said Lloyd Holder, chief executive officer for NSTL.

About NSTL

NSTL is the world's leading test lab for quality assurance testing and for certification programs in both the mobile and PC spaces. Currently, NSTL manages several mobile certification programs including QUALCOMM TRUE BREW, Nokia OK, Microsoft Smartphone, Microsoft Pocket PC, Microsoft Mobile-2-Market and Java Verified. Additionally, NSTL manages several testing and certification programs for several sponsors, including mobile operators, throughout the world. For more information, please visit


VIRTU INTERACTIVE (, a Dudnyk marketing company, is an integrated strategic marketing company that has been building websites and creating Internet-based marketing solutions since 1996. Its clients include Deloitte and Touche, BASF Global AP, Pennsylvania, Penn Mutual Life Insurance Company, National Software Testing Lab, and United Way of Southeastern Pennsylvania.
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Publication:Business Wire
Date:Jul 14, 2004
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