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National Geographic To Publish French, German And Polish Editions.

WASHINGTON--(BUSINESS WIRE)--Oct. 14, 1998-- French, German and Polish readers will soon be able to enjoy National Geographic magazine in those languages, National Geographic Society President John Fahey announced Wednesday (Oct. 14, 1998).

The French, German and Polish editions of National Geographic will be produced by a partnership of Gruner + Jahr, Germany, and Grupo RBA Editores, Spain. The partners also will have the right to publish National Geographic books and to distribute National Geographic Television videos in those languages.

G + J, Europe's largest publisher of magazines, will manage the 50-50 partnership with RBA through independent companies to be set up in each of Poland, Germany and France. RBA is already publishing National Geographic magazine and the Society's books and videos in Spanish.

The G + J/RBA alliance will work closely in the German, French and Polish-speaking markets with the Society's existing partners for National Geographic books and National Geographic Television's existing partners for videos.

The new local-language editions of National Geographic magazine will be published monthly under license from the National Geographic Society and will follow closely the editorial content of the English-language original, in the same format with the familiar yellow-bordered cover.

"With the introduction of National Geographic in local languages in this new round of countries, the Society will be extending its mission to even greater numbers of people in two of the largest markets outside the United States -- France and Germany -- and to Poland, where National Geographic has a growing following," Fahey said.

"National Geographic magazine and the Society's book and video products match perfectly with our editorial expertise," said Gruner + Jahr President of the Board Gerd Schulte-Hillen.

"In combining the experience and spectacular success that Grupo RBA Editores had with the launch of National Geographic in Spain with our leading positions in Germany, France and Poland, we have all the elements necessary for making National Geographic in German, French and Polish great successes."

The distribution of the local-language editions will be in addition to the English-language copies already circulated in the three countries. Planning is still underway, but it is currently anticipated that one or more of the new local-language editions will be published by the fall of 1999.

To pave the way, G + J/RBA will start releasing books and videos, where appropriate, in Polish, French and German earlier in the year.

National Geographic's English circulation spans every country of the world. The magazine also appears in Japanese, Italian, Hebrew, Greek and two Spanish-language editions, one for Spain and a separate one for Latin America and the U.S. Hispanic markets.

Portuguese editions for Brazil and Portugal are in the works and the Society is in discussions to launch the magazine in local languages in other markets.

The National Geographic Society is the world's largest nonprofit scientific and educational organization. Founded in 1888 for the increase and diffusion of geographic knowledge, the Society reflects the world through magazines, books, maps, television and interactive media. National Geographic is the official journal of the Society and is sent to nearly 10 million members each month.
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Date:Oct 14, 1998
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